We’ve crossed the ten-year mark at Pandora. It has been a long and winding road, but never have I been more excited about the future. We’re on the cusp of a massive transformation in the way music is discovered and distributed and everything we’ve done has put us in a position to be the force behind that change.

10 Years of Music Discovery

When we analyzed “Dancing Queen” by Abba (the very first song in the Music Genome Project) we had no idea what lay ahead. We were too naïve to realize just how absurd our idea was. It took about 30 minutes to analyze that single track. We listened multiple times to capture every detail of the recording. Close to 200 attributes were notated using pen and paper, then double-checked by a second music analyst before being transcribed into an Excel spreadsheet. Who knew that this intensive, detailed, manual process would become the foundation for personalized radio.

Music Analysts circa 2006
But now, looking back, it all makes sense. All that time building the Music Genome Project, manually analyzing one song at a time turned out to be just the right ingredient for an effortless and delightful listening experience. Add to that feedback you have provided – not only your billions of hours of listening, but more than 55 billion thumbs (that’s 8 thumbs for every person on earth), and we have a once in a lifetime chance to do something profound. To fundamentally change the way people enjoy and discover music, and to reinvent the way musicians find an audience and build sustainable careers.

And that is where we’re now turning our attention. There are more than 200,000 artists in Pandora’s catalog. The vast majority of these musicians, a sea of talent and untapped potential, have never had any radio play, and never will. There’s simply no room on ever-narrowing FM playlists. But on Pandora they have a home, and with 80 million music fans listening over 20 hours every month, the opportunity for connection is completely unprecedented. We’re gonna build it, and hand them the keys.

We look forward to creating this bright future with you; unleashing the infinite power of music and realizing for each of you an effortless and delightful connection to the best music available, and for every artist, the career they deserve.

Tune in for the next 10 years and be sure to check out Listener Love Day on Wednesday, September 9 – we are excited to have you along for the ride.





  1. TimW
    September 03, 2015 at 9:13am
    Hi Tim, Thanks for the update on Pandora. I've been a very long time fan and subscriber of Pandora One. Is Pandora planning to offer offline music in the near future? It's a much needed part of streaming music and it requires a large number of us Pandora subscribers to also subscribe to a second service or leave Pandora all together.
    1. PandoraSupport
      September 03, 2015 at 3:17pm
      Hey Tim - I'm helping our Tim out with some messages today. I hope you don't mind! Could you please send us an email with your feedback here? http://pdora.co/writeus. We would be happy to hear all of your suggestions for improvement. -Kim
  2. Leslie Stockton
    September 03, 2015 at 10:34am
    You add the human aspect to the verse. Many do not realize how important that is for success over the next five years. This time will make and break many. I can see you will survive this race to sustain. Not only that but you Sir have an open mind and when you see opportunity you take it; but you give a bit back also. Nuf said .. THANK U so much Pandora for what you have given me. Its no longer my hiding place but it - i just LUV THE PAN .. thank you so much Mr. Westergren. :)
  3. Eusebio Hidalgo
    September 03, 2015 at 1:22pm
  4. Eusebio Hidalgo
    September 03, 2015 at 1:23pm
  5. 71911E
    September 03, 2015 at 1:27pm
    I've been listening with you since October of 2006. I'll be listening for the foreseeable future. Best of fortune to you and your great service.
  6. James H Foster
    September 03, 2015 at 1:27pm
    I would like to hear the song title I type in please. Love pandora hate commercials......
  7. Russ Silverman
    September 03, 2015 at 1:27pm
    I love Pandora, simple and easy to use. I use the free version exclusively as I'm a small business owner and understand the importance of advertising. rock on A dedicated user
  8. martin mannlein
    September 03, 2015 at 1:27pm
    Congrads. "Dancing Queen" is still one of my favorites. Bought the Abba disk on a trip in 2000 to Stockholm.
  9. Cathy Nelson
    September 03, 2015 at 1:28pm
    I like listening to your station it has a wide variety of music.
  10. Echeverria Sergio
    September 03, 2015 at 1:28pm
    Excellent... happy to be here for all of the musicians and the art that we all love! Good Job GUYS at Pandora! Aquaman2xs-Sergio

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