We’ve crossed the ten-year mark at Pandora. It has been a long and winding road, but never have I been more excited about the future. We’re on the cusp of a massive transformation in the way music is discovered and distributed and everything we’ve done has put us in a position to be the force behind that change.

10 Years of Music Discovery

When we analyzed “Dancing Queen” by Abba (the very first song in the Music Genome Project) we had no idea what lay ahead. We were too naïve to realize just how absurd our idea was. It took about 30 minutes to analyze that single track. We listened multiple times to capture every detail of the recording. Close to 200 attributes were notated using pen and paper, then double-checked by a second music analyst before being transcribed into an Excel spreadsheet. Who knew that this intensive, detailed, manual process would become the foundation for personalized radio.

Music Analysts circa 2006
But now, looking back, it all makes sense. All that time building the Music Genome Project, manually analyzing one song at a time turned out to be just the right ingredient for an effortless and delightful listening experience. Add to that feedback you have provided – not only your billions of hours of listening, but more than 55 billion thumbs (that’s 8 thumbs for every person on earth), and we have a once in a lifetime chance to do something profound. To fundamentally change the way people enjoy and discover music, and to reinvent the way musicians find an audience and build sustainable careers.

And that is where we’re now turning our attention. There are more than 200,000 artists in Pandora’s catalog. The vast majority of these musicians, a sea of talent and untapped potential, have never had any radio play, and never will. There’s simply no room on ever-narrowing FM playlists. But on Pandora they have a home, and with 80 million music fans listening over 20 hours every month, the opportunity for connection is completely unprecedented. We’re gonna build it, and hand them the keys.

We look forward to creating this bright future with you; unleashing the infinite power of music and realizing for each of you an effortless and delightful connection to the best music available, and for every artist, the career they deserve.

Tune in for the next 10 years and be sure to check out Listener Love Day on Wednesday, September 9 – we are excited to have you along for the ride.





  1. Bob Williams
    September 30, 2015 at 6:16pm
    Love your music
  2. Chuck Dann
    October 02, 2015 at 10:15am
    Slack key guitar on your Hawaiian Radio station is great background for YOGA.
  3. Natalie Griffin
    October 05, 2015 at 7:53pm
    I want to do that . Well actually I have ADHD really bad
  4. gladys rush
    October 06, 2015 at 2:24pm
    I had Pandora for a little while and we loved it. during my husband's stay for 10 days in the hospital. Pandora kept us from being bored! We loved the way you could pick the kind of songs you want to hear! One day someone pushed a button and we lost it. I have tried to get it back but my tablet keeps saying that the browser does not support Google play store. I don't know what to do next. Could you please help me?
    1. PandoraSupport
      October 07, 2015 at 8:11am
      Oh no! So sorry to hear this. Our support team would be more than happy to help you. You can email them here: pdora.co/writeus -Katie
  5. Marc from CA
    October 07, 2015 at 6:09am
    Since 1999 I was looking for a suitable Internet radio to listen to on my desktop when I found Pandora in 04 05 I never knew what the Internet would become and would not have ever imagined that I would listen to you 24/7 on my cell or a tablet thank you for all your hard work and efforts to provide the best listening radio experience ever... thank you
  6. Freddy Busch
    October 07, 2015 at 10:19am
    I'm extremely confused and worried about what's going on at Pandora. What will the outcome be.Will you let us pay $4.95 a month, by credit card and get the no ads and better sound. I think we would all like to know what the final decision is. Tell us all what you want and we can all indivually make a decision. I think you should decide what you want to do and give a special rate to elderly people like myself. Decision will be welcome. Love you all, Freddy Busch
  7. Caleb
    October 18, 2015 at 11:03am
    I am a big fan. Has my most favorite songs and artists. Any extra time I have I listen. Believe me when I say this: BEST MUSIC PLAER EVER INVENTED!!!!!!!!
    1. Freddy Busch
      October 21, 2015 at 4:26pm
      I second that, Caleb. I hoped to create a Cello station on Pandora. I typed in YO-YO MA. Not only did I get lots of MA, I also got Jacqueline Dupre and many others. An extremely deep and diverse mix of styles and players. I am next going to create a Segovia station to hear all his amazing guitar music Freddy Busch.
  8. Caleb
    October 18, 2015 at 11:05am
    Also congrats on 10 yrs
  9. Jane Collins
    November 03, 2015 at 5:39pm
    Thank you. I love Pandora and You All Rock!

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