Today we are beyond excited to bring you podcasts on Pandora! We are now introducing hundreds of podcasts with over 100,000 episodes across a wide variety of genres including News, True Crime, Sports, Comedy, Music, Business, Technology, Entertainment, Kids, Health and Science. You listen, you thumb, and we tune the listening experience for the moment you’re in.
Effortless Podcast Discovery:
The key goal for our podcast launch was to solve the user question of “What podcast should I listen to?” We’ve spent the last year working on our Podcast Genome Project to effortlessly serve up highly personalized podcast recommendations that are completely unique to your tastes.
Discovery Powered by the Podcast Genome Project:
Similar to how its namesake the Music Genome Project helped Pandora become the best and easiest way to discover music online since 2005, the Podcast Genome Project will recommend the right podcasts to you at the right time. It evaluates content based on a variety of attributes spanning content categories, as well as your signals including thumbs, skips, collects, and plays. Our system learns your preferences using natural language processing, collaborative filtering, and other machine learning approaches. And, similar to the Music Genome Project, the Podcast Genome Project combines these techniques with the expertise of our in-house Curation team to offer personalized recommendations down to the episode level that reflect who you are today and evolve with you tomorrow.
To make podcast discovery as effortless as possible, we’re serving up recommendations in search, browse, and podcast backstage pages. Look through the app and you’ll see new podcasts and episodes everywhere.
The Power of Thumbs:
Pandora is personalized. We pioneered personalizing your music listening experience with over 90 billion thumbs… and we’ve now extended it to podcasts. Thumb up podcast episodes you love, and we’ll recommend more podcasts like it! Thumb down episodes you don’t like, and we’ll tune our recommendations accordingly.
For Podcasters – Getting your Podcasts on Pandora:
If you run a podcast network, or own and host a podcast yourself, you can fill out this form for consideration to be published. Podcast submissions are reviewed and approved individually, so please allow time to hear back and do not submit the same podcast twice. When your podcast is approved, you will receive notification from our Content Partnerships team with the next steps. Once your podcast feed has been onboarded, subsequent episodes we receive will be automatically added to Pandora.
– From the Pandora #PodSquad