At Pandora, our central mission is connecting artists with listeners who will love their music. Our goal is to enable every talented artist to reach the audience they deserve, without regard to the style of their music or their popularity.
When it comes to access and promotion, enormous hurdles have always confronted musicians and comedians, especially independent or self-releasing artists, in getting an equal opportunity to be heard. This is why I’m thrilled to introduce our new open music submission process.
The new open submission process is designed to make it as easy as possible for talented artists to reach the over 70 million potential fans that listen to Pandora every month. It couldn’t be more simple – a digital, three-step process where artists can submit tracks for consideration. No pre-requisites. No CD required. Just fill in your contact info with links to preview tracks… no hurdles and a level playing field.
You can check out the new submission process at submit.pandora.com.
The recording industry needs indie and self-releasing artists to thrive. Internet radio offers an unprecedented opportunity to make that a reality. Last year, over 10,000 artists each reached more than 350,000 unique listeners on Pandora (up from 250,000 the year before). Our music curation team approved more than 3,700 independent album submissions. Most of this great music would never see the light of day on terrestrial radio.
Our mission is to create the largest and most relevant audience for all great music. And it’s great for our listeners too, as they can expect to discover even more music they’ve never heard before.
So don’t wait. Now’s the time… Point us to your music!