Holiday hits different this year… but Pandora wants to make sure you hit just the right mood, with just the right music. To get festive during this new normal, Pandora is creating a digital celebration spanning on-platform listening destinations and virtual concerts to bring the joy of the season to life. Wherever you are, however you’re tuning in, and whatever your holiday spirit vibe is, you can count on Pandora to create your perfect festive soundtrack.
Pandora has enhanced two of its most popular holiday stations, Holiday Hits and Christmas Radio. Both stations now feature Modes, a popular feature that allows you to customize your station listening experience based on a musical theme. Whether you want to tune into favorites from Christmas past or present, instrumentals or ensembles, covers or duets, Pandora has a Mode for every warm holiday feel.
Christmas Radio will also have a Holiday Top Thumb Hundred Mode, highlighting the most thumbed up holiday songs of all time on Pandora, with special audio drops featuring fun facts about the list. From She & Him and Thomas Rhett, to Eartha Kitt and Nat King Cole, Michael Buble, and of course, Mariah Carey, you can see where your favorite artist ranks.
If you’re only into a certain genre of holiday music, Pandora’s got you. We’ve added a seasonal Mode to a variety of popular stations including Today’s Hits, Today’s Country, Today’s R&B and Old School, Classic Rock, Pop Latino, Tropical de Hoy, and more.
Pandora has also entered into an agreement with Lifetime Movie Club to bring the holiday feels home with an exclusive playlist hosted by Kelly Rowland, and an extended 3-month free trial of Lifetime Movie Club for commercial-free holiday movies.
Plus, Pandora has teamed up with Waze to release “Santa’s Sleigh Jams,” a curated playlist of the best holiday songs to drive to – including merry favorites like “Run Run Rudolph” and “Winter Wonderland.” Pandora users can listen to Waze’s “Santa’s Sleigh Jams” playlist via Waze’s Audio Player as part of their just-launched holiday theme, or on Pandora here. To download the Waze app visit here.
Stay tuned in the coming weeks, as Pandora announces exclusive holiday-themed virtual concert celebrations on the Pandora LIVE stage with some of the biggest names in music. All of the holiday feels with your favorite artists, right from the comfort of your couch. Or futon. Or bean bag. Or wherever your cozy spot is.
Happy holidays from our family to yours.