I am incredibly excited to announce that as of today Pandora is available for download on Xbox One devices! The timing of this launch couldn’t be better as Xbox One users can now tune into their favorite Pandora stations when celebrating with family and friends this holiday season.
Pandora for Xbox One is a best-in-class application native to Xbox One and loaded with really exciting and innovative new features. We customized our HTML5-based Pandora for TV interface specifically for the Xbox One, and also stayed true to Pandora’s mission of being the effortless source of music for Pandora listeners. Pandora on Xbox One takes advantage of all the functionality the platform has to offer and our team built the application to look amazing on the biggest screen in your home.
Our Xbox One listeners will have more ways to get to their favorite music as quickly as possible as Pandora for Xbox One provide users with two new views, one of which displays recently listened to stations and the other which displays cumulative time spent on specific stations. Pandora for Xbox One also includes a persistent mini-player, which provides quick access to playback controls while browsing within the application. Listeners can also interact with Pandora using Kinect Gestures and Voice Commands, and lastly, Xbox One listeners will be able to Snap Pandora to the screen in order to simultaneously listen to Pandora and play a favorite game.
Gaming consoles, especially the Xbox One, are immensely important devices for Pandora; they are the “most interacted with” device in the home after TVs and there are tens of millions of gamers in the U.S. More importantly, we know that gaming and Pandora listening are a natural fit. 76% of our male listeners ages 13-34, who identify themselves as console gamers report that Pandora often serves as their background music while gaming. We are thrilled to offer them a seamless way to listen to their favorite stations while gaming or at home.
We love Pandora on Xbox One and we think our listeners will too!
By Ian Geller, VP of Business Development