UPDATE: July 10, 2008. We see from the comments that many of you want Pandora on the iPhone. It’s available now — enjoy!

Lots swirling around in the blogosphere today after our Pandora Everywhere announcements last night. The one element of last night’s event that I didn’t blog about here is the prototype connected media player we showed at the end of the night.
There’s been some confusion about just what we showed last night and I thought I’d post a couple of photos and give you the direct scoop.
Here’s roughly what I said at the event:

“Looking into the crystal ball a bit, there are two changes on the horizon that we’re really excited about and those are Muni WiFi which has the potential to bring ubiquitous WiFi coverage to urban centers and WiMax which has the potential to blanket the country in a high speed network that you can access at 60 miles per hour in the middle of nowhere. While these technologies aren’t here today, they are fast approaching — Sprint alone is making a billion dollar investment in WiMax services.
One of the most interesting startups in the bay area right now is a company called Zing. They’re building a really cool platform that enables WiFi connected media players. They’re the company behind the new WiFi-connected Sansa Connect media player.
Three weeks ago when we started preparing for tonight, I called the team at Zing and asked if they’d be willing to take the Pandora Everywhere Platform and work with us to quickly develop a technology demo of Pandora running on a WiFi connected device. Here we are three weeks later and I’ve got something very cool to show you.
This is a handmade prototype of a WiFi connect Pandora media player. I should caution at this point that this is a tech demo only — there are lots of things that need to fall into place before something like this could be brought to market, not the least of which is we need ubiquitous WiFi access.
The really cool things about this prototype is that it was just three weeks in the making. the Pandora Everywhere Platform is going to let us bring Pandora to all kinds of places that you just can’t reach with a website alone.”

Some important things to note about all of this:

  • It was just a technology demo; it really wasn’t a product announcement
  • It was built by Zing and Pandora – SanDisk wasn’t involved in any way
  • Pandora has no plans to bring a Pandora-specific device to market

I’m not being coy here. This isn’t a “wink-wink-nudge-nudge it was just a demo” kind of thing. It really was just a demo. We’re excited to find out where this may lead, but it’s still very early days. As I said last night, this all came together just 3 weeks ago. We’re certainly not desperately racing off to do direct battle with the iPod. As has been observed in other quarters, that would be a strategy to approach with great caution.
As cool as the Zing/Pandora demo is, the real news last night was Pandora for Sprint and Pandora for Sonos. Both are available now and are quite real.


  1. kyle Murphey
    April 02, 2008 at 9:44am
    I would LOVE a pandora iPhone app, and now with the native development kit that Apple has released it seems like it would be pretty easy to create a Pandora app. I already have a last.fm hacked app, but would love an official Pandora app.
  2. Peter
    April 05, 2008 at 9:29am
    +1 vote for Pandora on the iPhone. From a marketing/advertising perspective (my profession), if Pandora is charging per page impression/or per click for their ads, enabling a iPhone version of Pandora would greatly increase total revenues and would pay for itself without a subscription based service that others suggested. 14 million iPhones will have been sold by the end of 2008. That means there could be 14 million potential Pandora subscribers across the globe (if licensing restrictions evolve). Besides the sheer fact that the masses are requesting it, it makes sense from a financial fiscal perspective. Wake up Pandora! This is your call to action. Apple may be dragging its feet in developing iPhones that support flash, however this doesn't mean you should neglect the opportunity to develop an iPhone only non-flash version of Pandora.
  3. saphyre
    April 22, 2008 at 10:52am
    +1 for iPhone Can't stream music @ work due to network restrix, so app for iPhone would make my millenium! Pleeeeeeze!!
  4. Alex Baeza
    April 24, 2008 at 10:53am
    Im one of those network admins that places restrictions on pandora (sorry guys). It would be great to have an iPhone app. It would also be great to have some type of proxy service that I can setup to help reduce bandwidth and argue for turning this great service back on.
  5. phyl
    April 30, 2008 at 8:31am
    i gotta through my lot in for iphone support. im not sure if apple would allow it cuz there high strung about all this crap but pandora on the iphone would totally rock
  6. ars3n
    May 09, 2008 at 3:10pm
    I just googled on Pandora iPhone. I would love to have this! Pandora, please see the demand for this and make history!!!!
  7. ajprius
    May 14, 2008 at 12:18pm
  8. Sean
    May 22, 2008 at 10:58am
    I would like to join support to the iPhone voices. Part of the reason I have an iPhone is because I won't carry more devices. iPhone is my music, phone, datebook, internet, everything in one. And the brilliantly easy to use and ever-increasing number of developers who are creating iPhone specific software shows how easy and brilliant the product is. There is already a close cousin of Pandora on iPhone with a web-based application, AccuRadio, which is somewhat customizeable and such. What I'm seeing here though, Pandora is even better! But alas, the flash thing is still a stumbling block for iPhone. But what would be better is if Pandora accessed Apple's Software Development Program, which gives you the stuff you need to create an iPhone specific application that you can charge to download and use if you needed. Although I might be willing to pay a nominal fee for usage, yeah, a $45 subscription service is way out of the question.
  9. Ben
    May 23, 2008 at 7:20am
    Another vote for pandora and the iPhone. Is June 9th too soon?
  10. Austin c
    June 01, 2008 at 1:51am
    Pandora on the iPhone is a great idea! I would pay as well.

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