When you start building something like Pandora you quickly realize there’s going to be a bunch of things that you’d love to do from day one that will have to wait for a later date. We have a long list like that and one staple of that list for the last 4 years has been an upgraded version of Pandora for listeners who want more features, better audio quality, and other things that we just can’t do in the advertising-supported free version of the product. Well, the day has finally come when we can cross this one off our list.
Introducing Pandora One.
For $36/year we’ll upgrade you and enhance your experience with these new features:
* High Quality Streaming: When listening on the web, experience 192K bits per second audio. That’s the highest quality streaming experience on the Internet. More bits means better sounding music.
* Pandora One Desktop: Listen to Pandora from a dedicated desktop application; no need to keep a browser window open. Control playback from the Windows taskbar or the Macintosh dock. Get popup alerts when a new song starts to play. This is the ultimate Pandora experience: simple, efficient, pure.
* No Ads: Pandora One is completely free of any sort of advertising: no audio ads, no visual ads. It’s just you and your music.
* Personalize Your Look: Surround the Pandora player with one of 8 custom “skins” that will make the look of Pandora as personalized as the music.
* Mini Player: Minimize Pandora One into the smallest possible browser window. This makes it easy for the web version of Pandora to live side by side with other web sites and applications.
* Skip All Day Long: With the standard ad supported version of Pandora you’re limited to 12 total skips per day. With Pandora One you’ll be able to skip as many times per day as you’d like (note you will still be limited, thanks to licensing constraints, to six skips per hour).
* Extended Interaction Timeout: Listen for up to 5 hours in a row without interacting with Pandora at all. Just turn it on and let it go. Every time you interact the timer is reset so just one click around lunchtime can get you through an entire workday.
So that’s Pandora One. The highest quality audio. Pandora One Desktop. No Ads. More features. No limits. As with everything we do, we’re very interested in hearing your feedback. Drop us an email or a comment here to share your thoughts. Your feedback will help shape future versions of Pandora One. This is just the beginning.
CTO @ Pandora
PS: If you had previously subscribed to Pandora to avoid advertising, we’ve upgraded your account to Pandora One status for free. Welcome!


  1. Brian McNitt
    March 07, 2011 at 4:16pm
    Agree with the earlier post -- there should be a way to turn off the Growl-like notifications in the Pandora One app. Possible solution, use Growl.
  2. Bella l Magical Witch Spells
    March 09, 2011 at 3:41pm
    Hi eveyone I have enjoy the free version of pandora for a few years now and I shall continue to do as I have enjoyed it very much. Fine sound and qualitly why should one look elsewhere! Definitley not me...
  3. plumbers manchester
    March 10, 2011 at 6:21am
    I tested the difference between the normal quality and Pandora one 192kb/sec and was very impressed. For the iPhone app, will it stream @ 192kb/sec if you are a Pandora One subscriber?
  4. Jutta
    March 10, 2011 at 8:22am
    Hey there! Why is it so hard to find a link to upgrade to Pandora one? I'm on the trail version and would like to upgrade, but had to do a Google search even to get to this page. The option to upgrade should be obvious, wouldn't you say? My trial version will end tonight. Then what? Best, Jutta
  5. Cheap Bed In A Bag
    March 11, 2011 at 4:46pm
    Thanks for the post, I wish that us users in Canada could use pandora still.. When this first came out we were able to use it but now we can't it sucks! Bring it to Canada!
  6. David
    March 17, 2011 at 10:54am
    hey i was wondering how pandora pays for its royalties? its it solely from the ads on the free version? if not where from? i was just wondering haha. some things in this world simply escape me how they work! David
  7. Matt
    March 17, 2011 at 6:39pm
    Pandora, Will there be an option to support custom keyboard functionality? For example, my iTunes can support the pause/play keys as well as next/previous song from my Logitech keyboard. It would be wonderful to have this work with the Pandora One Desktop app because I use Pandora when running other programs that take up the full screen.
  8. rob
    March 21, 2011 at 9:00pm
    Seriously, what is the point of a desktop app if not for remote control compatibility? Come on, this is nothing more than another window- and not a good one. It's a much better experience just using the browser's player. ADD REMOTE CONTROL COMPATIBILITY, PLEASE!!!!!! I'm soooo glad I went for the 24 hour trial first, because this is pretty useless. A little bit better streaming quality? Please.
  9. Brian
    March 25, 2011 at 10:28am
    It would be nice if there was some level of support for Pandora One on the Ubuntu desktop... it's flaky at best, sometimes it works, other times it tells me "Pandora isn't available in my country"... I'm in Beaverton, OR USA, no I don't use a proxy, nor does my business, we have 100% pure Internet - unfiltered.
  10. Bryan Short
    March 29, 2011 at 9:15am
    @Tom Conrad Your exchange with Roman is one of three reasons that I am upgrading today to Pandora One. Second reason is linux support (I have been a long time linux user (sabayon linux, gentoo based) and Pandora is available on Tivo and other set top boxes. Pandora has converted me, to a paying customer, not only because it has created an excellent product (it has), but because of the ease of mind that Tom gave concerning the user experience. Customers like being treated like they matter, not like increments to the bottom line. Thank you. Here's another paid account.

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