Over the weekend I drove up from Oakland to Napa Valley and listened to This American Life to pass the time. As I listened to this week’s stories I was struck by the critical role the background music played. Whether it’s just a sonic backdrop for a moment of storytelling or a mechanism to transition from one scene to the next, the music provided important glue and subtext to the show. It wouldn’t have been the same experience without it.
On Friday night Pandora had the great fortune to provide the “soundtrack” for the 7th TechCrunch Party.
TechCrunch is a website that covers emerging companies on the new Internet as well as the mobile and consumer electronic domains. All of this is the brainchild of Mike Arrington who I was lucky enough to connect with at last year’s inaugural BarCamp. Mike’s covered Pandora’s evolution ever since.
So, as the nearly 700 guests at Mike’s party mingled, Pandora played DJ and – just like This American Life – the party had a completely different edge depending on what was spinning.
This was the 7th TechCrunch party and Pandora has been the DJ at just about all of them. It’s been a great way to get to know the bright people working on new web products and services as well as familiar faces from around the blogosphere like Robert Scoble, Thomas Hawk, and Scott Beale.
If you’ve let Pandora be the DJ at your own party, let us know how it went in the comments. We’d love to hear about it.
Photo Credit Scott Beale / Laughing Squid


  1. Garrett
    September 05, 2006 at 7:17pm
    Pandora has revolutionized the way i search for the music i want to listen to, I find one of my favorite artists like Floater, or 30 Seconds to Mars, I listen, find out what other bands tickly my fancy when they wander by, and then when i have a chance i buy them, soon ill be able to buy them off Amazon from your Website, so hopefully that will help you out if they see some return coming from your website. My house has become the number one place to have a party because unlike normal we dont have find out what cd we want to listen to which most of the time has little in the way of songs we can dance to, thats what Benny Benassi is for. haha :D Thanks so much. You guys have made all my freinds think of my place as our own little personal club.
  2. Henry Scott Medeiros
    September 06, 2006 at 10:44am
    Yeah Pandora is the best!! But its something wrong about the songs selected by Pandora. Once i was adding punk rock bands and the when Pandora played some of them, suddenly played "HANSON BROTHERS", a band that doesn't match with punk rock bands. Aw man that really sux. Except for that Pandora still rox!! Nice work guys!
  3. deburrito
    September 09, 2006 at 6:59pm
    Hey! Pandora is great. One of my yoga students who loves Coltrane told me about the site. This is my first evening and she'll be on regularly. I look forward to emailing some of my stations to friends and thanks for the referral to Maktub. The music is fantastic. Thanks again. deb
  4. Kangra
    September 13, 2006 at 10:58am
    I simply love pandora. Really great! One sugestion: why not in the tab "guide us" one option to say just : This music shouldn't play in this radio! , sometimes happens that i do like the music but it is not playing in the right radio...and I am obliged to say I don't like this music. Keep up the good work!
  5. Peter
    September 15, 2006 at 4:55pm
  6. Tomas Puig
    September 15, 2006 at 9:48pm
    As a video editor I have pandora on whenever I am working. I have to say nothing makes me cut a feature better or a doc. faster then when the music fits the mood. Pandora lets me change my tastes instantly and it really has been an inspiration/help in my work. Keep up the good work!
  7. Carolina
    September 21, 2006 at 12:14pm
    Hi there Pandora...i like the theory befing this project. There are a lot of songs in here from all types of genre and countries...however i feel that you may need to update and expane your music by genre....for example i like reggaeton but i've noticed now when i log in my account and i listen to me stations they are practically the same songs just in different order. Just alittle advice.....from me.... god bless
  8. Melanie
    October 14, 2006 at 9:25pm
    This is a phenomenal idea...I love it. I'm learning about artist that I've never heard of simply because I've searched for some of my favorite artist and now I have new favorites! Keep up the good work!
  9. Kristina
    March 02, 2007 at 1:04pm
    I agree that lack of world music is a distinct drawback; talk about expanding horizons! Terry: the reason they can't play specific songs is that it would be a violation of copyright.
  10. Human clamp
    July 03, 2010 at 6:50am
    I am not sure how to use the backround update there is nothing that said listen in backround or anything like that, assistance is greatly appreciated

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