Tomorrow morning as the first iPads are delivered, we’ll be launching an entirely new Pandora application built from the ground up for the iPad.

Pandora on iPad has been completely re-imagined for the iPad’s big touch interface. I think of it as the ultimate lean-in Pandora experience. Just tap the Pandora icon and let the music play while you read about the bands and music you discover. Pass it back and forth with a friend and share your discoveries. My hope is that it can play the same role that the album cover did when I was a kid — something concrete to enjoy and share as the music plays. There’s something magical about that, and this really is a magical device.

For me, this is the culmination of an almost 20 year wait. Some kids go to college so they can become a doctor. Some go with the dream of success in business. Some go in pursuit of knowledge. Some go just to have a good time.

I went so I could work at Apple.

That’s not a joke, or an exaggeration. I literally went with that singular goal and by some stroke of incredible luck, I managed to land a job there upon my graduation 18 years ago. Working at Apple was an amazing experience; the company is full of incredible people driven by a desire to change the world. During my four years there I saw all sorts of incredible products: some commonplace (the PowerBook), some infamous (the Newton) and some that never saw the light of day. Chief among those that were never released were all manner of “tablet” Macintoshes. Powered by pens and touch, these fabled devices where designed to set the Mac free from the confines of the keyboard. In the end though, it wasn’t meant to be. We could never settle on the right combination of hardware, software, and economics that would make the machines practical and popular.

None the less, there was something incredible about even those early experiments, and I’ve waited almost 20 years for some variety of tablet from Apple that would finally resolve all the issues and get the formula right. So it’s with great anticipation that I look forward to the launch of the iPad tomorrow.

I’ll be in line at an Apple Store with everyone else to pick mine up. If you decide to do the same, I hope you’ll give Pandora on iPad a listen and let us know what you think. We’d love the feedback.


  1. Tony
    April 02, 2010 at 6:58am
    I'm not a techno leader, so I doubt I'll be getting an iPad for years, but it sounds like the app on the iPad will be pretty good. I'll probably be able to try it on someone else's pad. Since you mentioned content about the bands hopefully this means you'll put a little more effort into getting information about more obscure new bands on Pandora. I find that most of the bands I like tend to be newer, lesser known bands and they often come without any information about the band. It would also be nice to have the dates available on most of the releases. Newer or more obscure CDs tend to be missing their release year. I almost always find the information I want on the web and educate myself. A great feature/program would be the ability for people to submit band and/or CD release information (backed with sources of course) to be used by Pandora. Getting a byline on the info would be great, getting a month's Pandora One credit for a certain number of accepted submissions would be even better.
  2. Brett Ingram
    April 02, 2010 at 7:44am
    I was wondering what you would do for the iPad. I can't wait to check it out!
  3. Dave
    April 02, 2010 at 7:47am
    This is awesome! Your app makes me want to get the iPad. Album covers and bios, as well as the style are incredible. This is the perfect direction for you to take. I love Pandora and subscribe to Pandora One. Maybe the Pandora web site could start doing something similar to this in the future? I'm excited.
  4. AskApache
    April 02, 2010 at 9:04am
    Sweet post.. As a programmer I view typing as the fastest way to get things done, it's hard to touch n feel your way through code. I'm waiting till they finish the interface to let you control the device at the speed of thought.. Maybe in 20 years.. Also, pandora is actually better on my android than in a browser, now I will definately be getting an iPad.
  5. Jan Paolo
    April 02, 2010 at 10:36am
    I can't wait to try it! Go Pandora! Oooh, let me know - if you guys have any good recommendations on Speakers for the Ipad, to enhance listening to Pandora even more! Yeah! Later,
  6. thad
    April 02, 2010 at 4:57pm
    howbout audio ads that tdont take forever to load. your an e-radio station anyway! radio=audio=not loading forever!
  7. Michael Meeks
    April 02, 2010 at 6:22pm
    You are a genius! We love Pandora.
  8. Lisa B
    April 02, 2010 at 6:51pm
    I just got an Android based phone and I LOVE Pandora. I put in one band (Queen, haha) and it's like it knows everything else I like!!! Totally better than stupid satellite radio!
  9. Mark
    April 03, 2010 at 2:32pm
    The Pandora iPad app is wonderful, a very pleasant surprise on my new tool/toy. Thanks.
  10. aaron
    April 03, 2010 at 8:30pm
    I just got my ipad and went and downloaded the pandora application, its so awesome, but there is a down side of this, it won't play if you want to use another application. so that means that you can only listen to pandora while the application pandora is active, otherwise you won't be able to listen to it if you would like to do something else with the ipad. can you guys be able to fix that? thanks

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