Hey, it’s Tim from Pandora –

I’m writing to wish you a very Happy New Year from all of us here at Pandora! And what a year it was…

First, a heartfelt thanks to all of you for continuing to be such engaged listeners and such wonderful evangelists. In 2010 we doubled our audience to over 75 million people! And that was mostly thanks to continued word of mouth. For that we are deeply appreciative.

As always, interacting with listeners continues to be our greatest joy, and greatest source of feedback. You now send us over 25,000 emails every month. What an incredible fountain of information, constructive feedback, and validation that continues to be… and those thumbs! In 2010 alone, you thumbed over 3 billion songs (mostly thumbs-up… phew!).

Getting your stations right continues to be our obsession – and a work in progress. It’s a (wonderfully) hard problem and something we continue to work on every day. Your feedback is invaluable to that effort.

I hope you’ve checked out one of the many new connected devices that now support Pandora. We’re trying our best to make Pandora available everywhere you might want to use it. And that includes cars. 2011 will bring more options than ever to listen to Pandora on the road, beyond just plugging your smartphone into an auxiliary jack. Ford, GM, Mercedes-Benz, Mini and Toyota have all announced Pandora integration into their dashboards. There’s no way to describe what it’s like to have personalized radio in the car. You just have to try it.

Last, but not least, a shout-out to all the great new music from working artists everywhere. Keep your submissions coming. We’re furiously adding music so listeners can keep discovering. The Music Genome Project surpassed 850,000 songs and is now rapidly becoming a more international collection.

So much more to say… but we’ve got the whole year ahead of us to talk :).
Please stay in touch, keep listening and I look forward to the music we’re all going to enjoy in 2011.

As always, your feedback is most welcome.



  1. Taylor
    January 12, 2011 at 5:21pm
    Hi Tim - Thanks for a great product that has introduced me to so much wonderful music! Without Pandora, I never would have found musicians like The Tallest Man on Earth and Jackson C. Frank. Pandora makes my work day bearable. My only complaint is that the ads are sometimes REALLY inappropriate for work. When someone stops by my office to talk and suddenly Pandora plays an ad for "No Strings Attached" that screams "Why can't we just have sex?????," I feel somewhat awkward and embarrassed. Ok, more than somewhat awkward. I wish I cared less about what people think. But c'mon, can Pandora please do something to make ads more work appropriate? Thank you!!!!
  2. Courtney
    January 13, 2011 at 8:09am
    Hi Tim, Just want to say that I love what you're doing, Pandora helps me get through the work day Monday-Friday and is great for relaxing or having fun on the weekend. I would, however, like to offer a suggestion that could enhance listening. The company should consider a 5 star rating system rather than just thumbs up/down. This would not only increase personalization to individual accounts, but it could also give you insight into which songs are widely popular and which songs could be removed from the database. Just some food for thought, keep up the great work!
  3. Alex
    January 13, 2011 at 8:39am
    Awsome awsome awsome thanks for this app its great
  4. Cheryl
    January 13, 2011 at 10:08am
    Thank you for a great service. I love Pandora - got my folks turned onto it too and they listen non stop. In fact I just got my parents the paid membership for Christmas. And it's a good thing I did - the first time they heard that "No strings attached" ad they would have signed off for life. Wow!! Could they scream "SEX" more often?? Could it be more inappropriate for the workplace, the car with my kids, home in the evening, or anywhere else I listen to Pandora? Thanks for an embarrasing workplace moment in front of my boss! Nice!
  5. Joseph Goldsmith
    January 13, 2011 at 11:26am
    Mr Westergren, I am requesting that you work with the makers of the Wii console to put a Pandora channel on the Wii. Currently when I use their web app to get to Pandora your page wont load. I feel this can be remedied by creating a Wii channel to support your page. Finetune.com does work on the wii...but I hate it (forces you to listen to bad music). You have a great product and I wish you the best! Joseph
  6. Faye
    January 14, 2011 at 7:22am
    FOR THE LOVE OF EVERYTHING HOLY!!! Can you PLEASE do something about the No Strings Attached ads?! I listen to Pandora at my desk and I'm sick and tired of diving for my volume button every time Natalie Portman asks Ashton Kutcher if they should use each other for sex. Seriously. S-E-R-I-O-U-S-L-Y. Groove Shark may not have the capacities of Pandora, but at least I don't have to put up with this kind of crap.
  7. Mari Freeman
    January 14, 2011 at 11:39am
    I love Pandora, HOWEVER, I have several calming and classical stations and even a kids radio station set for my young children to listen to and I am not at all happy with some of the advertisements that you have on there that include words that 2 and 3 year olds shouldn't hear. I would love it if you had a better governor on what commercials are allowed. I hate that right now there is a commercial every 10 minutes about that new movie No Strings Attached and how many times the word SEX is yelled out. If you could have some sort of info or profile outline so that maybe if you see that I listen to Pandora for my family then you could gear appropriate commercials to our account. Just a thought. thanks
  8. Rebecca
    January 14, 2011 at 12:55pm
    I don't know where I can send this complaint, so I will post it here. For the last week just about the only commercial that has played has been for the movie "No Strings Attached." I understand that these companies pay out for the advertising space, however, why would anyone want to hear the same commercial a hundred times that goes off about sex, sex, and more sex. Not only that, what about people who allow their children to listen. You might want to consider an integrity check for your company or maybe just playing more than one commercial. Thank you for your time.
  9. Robyn C
    January 14, 2011 at 6:19pm
    I found out about Pandora a year or so ago, but I didn't "get" it. Then at a Neighborhood Euchre Party the host played this AMAZING music all night. I asked him about it and now I am HOOKED!! In fact, I have posted on my Facebook page "Listening to Pandora at work on my phone! This is so cool. Sirius is done for!" I explain to everyone how to do it because I don't want them to have to wait like I did before they get enlightened. Thank you so much for a wonderful idea that works! I'm a fan for life.
  10. Amanda Scherbel
    January 15, 2011 at 12:16pm
    Pandora is amazing and I love the variety of music that my family and I can listen to; however, I agree with previous remarks made concerning how appropriate some of the advertisements are, and that I don't appreciate it when I am listening to pandora with my kids and (for example) a condom commercial comes on. So here is my suggestion: for those who listen to pandora with our children, at the workplace, with our friends, etc; we would like to have the option in our username to select the types of commercials that come up during our listening. An example could be the option to click to not allow commercials with sensuality, vulgarity, pornagraphy, etc. This way there is still advertisements coming, but they are user appropriate. Please take this into consideration! I will also email this comment to Pandora's email address. I appreciate your time and willingness to listen. Thank you!

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