Another Big Step Towards Artist Empowerment: Pandora & Next Big Sound

NBS-Odesza_for blogIn September of last year we launched the Artist Marketing Platform (AMP) with Artist Insights, a tool that allows every musician on Pandora to view their entire audience and listening history on the service. Thousands of musicians have since claimed their identity and they, as well as their managers, bookers and labels are using the information daily to help plan tours, decide set lists and understand their fans. In February, we added Artist Audio Messaging—a new product enabling direct communication between artists and these fans. Millions of targeted audio messages have already been broadcast from this innovative new system, alerting listeners to new records and local shows from their favorite artists.

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