Every March, music aficionados and fans alike head to Austin, Texas for the renowned SXSW festival and it’s only a natural fit for Pandora to be there too. We are excited that, for the first time ever, we will have an official presence at the festival.

Because Pandora enriches the lives of music fans by helping them discover and rediscover music they love, we are bringing that concept to life with the Pandora Discovery Den. The Pandora Discovery Den will be hosted at the legendary Austin venue Antone’s from Tuesday, March 13 through Friday, March 16.

We will treat attendees to a variety of live musical performances, spanning from Rock to Hip Hop to Americana, including Theophilus London, WALK THE MOON, Gary Clark Jr and Bahamas. Attendees will also have the chance to win daily raffles with limited-edition items, participate in hands-on technology demos and much more!

Our founder, Tim Westergren, will kick-off the Discovery Den on March 13th at 5 p.m. with a happy hour DJ event, followed by performances by We Are Augustines and Band of Skulls at 8 p.m. Daytime programming will begin daily at 12:30 p.m.

Additionally, Tim will be giving a couple presentations at the Austin Convention Center that SXSW attendees can’t miss! On March 13th (3:30 – 4:30 p.m.), he will be discussing “The Evolving Role of Radio” and Pandora’s role in that transition. Then, on Tuesday, March 14th (5 – 6 p.m.), for the first time publicly, he will conduct a live music DNA Analysis and showcase how the Music Genome Project works.

And, of course, don’t forget to check out our live Twitter feed from SXSW (@Pandora_radio) and to watch for the latest updates by following hashtag: #PandoraATX.

Admission to the Pandora Discovery Den is free with an advance RSVP (visit http://www.pandora.com/pandoraATX for complete line-ups); SXSW badges will also be honored at the door. If you’re headed to Austin, we hope to see you there!

– The Pandora Team


  1. Paul Courtney
    March 28, 2012 at 11:35am
    Tim, Love the stations and I just paid my second year's subscription. Keep it coming! Just a note that the link as it stands in your blog post doesn't bring a user to the videos. Instead, putting (without a trailing slash) goes to the videos by going to .
  2. Paul
    March 28, 2012 at 1:20pm
    Pandora I really enjoy the service you provide. All these months when I have been working on a fitness boot camp your music keeps me going and keeps the time moving. Keep up the great work.
  3. Peter K
    April 02, 2012 at 5:59am
    Hi, great features artists. Watched all the clips and really different to what you see on other sites. Hope the show went well.
  4. Domular
    April 03, 2012 at 6:35pm
    I couldn't make it this year but next year I surely will.
  5. Glenn
    April 03, 2012 at 7:42pm
    Oh yeah, it is again time to rock on with SXSW festival. For many years it has made me go leaps and bound and has always rekindled my love for music.

Comments are closed.