Today we’re excited to share that Pandora is now available in more than 100 car models.
This exciting milestone has been the result of an extensive engineering and business effort we have had underway for the past several years, establishing partnerships with 23 of the world’s best-known automotive brands and 8 aftermarket manufacturers to provide a steady stream of vehicle launches and aftermarket systems that integrate Pandora for a completely redefined radio experience in the car.
Through the connectivity of a smartphone, these integrations shift the popular controls of the Pandora service – like station selection and thumbs feedback – from the phone into the vehicle dashboard, which makes listening to personalized radio in the car as easy as AM/FM radio.
We’re delighted that millions of you are already enjoying Pandora through these integrations today and our ambition is to one day have Pandora seamlessly integrated into every model of every car. We’re making significant progress against this goal; we estimate that one-third of all new cars sold in 2013 in the US will have Pandora installed.
You may have seen Pandora featured in TV commercials from a variety of automotive brands and in case you’re in the market for a new ride or are retrofitting your sound system, check out the below infographic to learn more or visit https://www.pandora.com/everywhere/auto for a full list of Pandora auto integrations.
The car is the traditional home of radio and we hope each of you has the opportunity to enjoy personalized radio in the car. It’s a simple, yet transformational experience!
