Changing the Odds for Touring Bands

I spent my twenties in rock bands, much of that playing live shows across the western United States. We drove thousands of miles, never knowing how many people would show up to see us play.  We played to empty rooms more times than I care to remember. We tried everything, from physical mailers to our fan list, to stapling flyers on telephone poles and standing on street corners handing out leaflets to pull people in. The marketing never really worked, and it wore us out.

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