Imagine thumbing up a song from your favorite artist and moments later finding yourself face to face with them for a private concert. Sounds impossible, right? Well this is exactly what just happened for some Pandora listeners.
At Pandora, we constantly strive to create magic moments for our listeners by connecting them to the right music at the right time. Today, we want to share a new Pandora program that takes this connection to the next level. Within moments of thumbing up a song, we are surprising a few listeners by literally connecting them to the artist for a totally live, one-on-one concert via video chat.
Within the walls of Pandora, I have to admit that we are pretty excited about creating these instant and intimate connections that we are calling “Thumb Moments.” Apart from the fact that no one has ever done this before, seeing fans connecting live with their favorite artist really is an emotional experience – for both the listener and the artist.
We kicked-off the program with Lindsey Stirling to give her fans a once-in-a-lifetime experience. Immediately after thumbing up one of Lindsey’s songs, eight of her listeners were connected via FaceTime for a personal chat and an intimate, private concert. Taking it even further, they were able to control the lights with hand motions during her performance. But rather than explain what we did, I think it makes more sense to show you.
We are busy planning more Thumb Moments for unsuspecting listeners as we speak, so stay tuned. If you could design your own Thumb Moment, what would it be? Let us know using #ThumbMoments.