Just as our moods and tastes change, so should our playlists. In March we announced that we were testing personalized playlists with a small number of our Pandora Premium listeners. Today I’m happy to share that this feature is available to all of our ad-free on demand Premium subscribers. Thanks to our personalized playlists, which will be released and updated for you weekly, it’s now easier than ever to tap into your moods, activities, and favorite genres with a listening experience that is totally unique to you.
We’re taking the guesswork out of the age-old question, “What do I want to listen to?” by catering to your genre-bending music personalities and giving you access to the best soundtrack tuned to the moment you’re in.
If you regularly avoid distractions at work with soothing instrumental music, we’ll serve you “Focus Soundtrack.” If you find yourself rocking out to lively high-tempo music at the gym, you’ll likely get a “Your Energy Soundtrack.”
Powered by a blend of Pandora’s Music Genome, in-house curation team, and state-of-the-art machine learning models, these personalized playlists will allow you to explore music new to you, while also serving you songs we know you already love. Best of all, even if your friends aren’t listening to ad-free on demand music through a Premium subscription, you can share your soundtracks by sending them a link. And, since each playlist will automatically refresh with recommendations every week, you’ll consistently get fresh tracks. If you love the tracks, simply add them to your collection or existing playlists.
To listen to your personalized soundtrack today, go to the “Featured Playlists” section of “Browse” in your mobile app. This is the beginning of a whole suite of themed playlists that we will automatically build and tailor to each Premium user. In the coming months, we’ll be rolling out more even more themes for you to unlock. So sit back, put on a playlist, and enjoy the soundtrack to your every mood.
And if you want to go behind-the-scenes to learn more about what powers these personalized playlists, read here!