Earlier this Fall, Pandora partnered with nonprofit Real Industry for its second annual Pandora Challenge: Music and Social Impact program at five universities across the U.S. Over 500 participating students leveraged Pandora’s Artist Marketing Platform (AMP) to harness the power of music, engage fans, support musicians, and launch major social impact campaigns.
Check out all of the amazing University Challenge recaps below:
On September 13, the program kicked off at University of Miami in partnership with chart-topping recording artist Phora. Participating students created a national music marketing and playlist campaign to support mental health awareness.
In partnership with The Late Show with Stephen Colbert bandleader Jon Batiste, the next challenge was held at Carnegie Mellon University on September 17 in support of Sing For Hope and their mission to transform individuals and communities by leveraging the power of the arts to create a better world.
The University of Hartford challenge was held on September 20 with singer-songwriter Andrew McMahon in support of the Dear Jack Foundation. This non-profit serves to fight against adolescent and young adult cancer.
The University of Michigan Pandora Challenge launched on September 25 with breakout artist Bryce Vine and Barn Sanctuary in support of their mission to rescue, rehabilitate and care for farm animal refugees.
At New York University on September 26, students in the NYU Steinhardt’s Department of Music and Performing Arts Professions curated playlists, showcasing the music and introductory messages from The War on Drugs. Students analyzed The War on Drugs analytics, audience and fan engagement data, and worked with top industry mentors to craft mixtapes that support the GRAMMY Music Education Coalition.