When we set out to build a premium music experience — one that would set the new standard for what a music service could be — we knew it had to be truly personal, be thoughtfully designed and take the work out of managing your world of music.
To do this, we took advantage of two of our core strengths: our unrivaled understanding of music via the Music Genome Project and the massive amount of data we have from 81 million listeners just like you – things like station adds, thumbs (we have more than 75 billion!), searches and skips.
The result is Pandora Premium: a combination of the Pandora radio you already love, the ability to search and play any track or album and a set of playlist features tailored to your preferences. It’s totally unique to you, easy to use and loaded with amazing features for $9.99 / month.
All of your favorites waiting for you:
Open Pandora Premium and you’ll see the familiar look and feel that has always made Pandora so easy to use. In “My Music,” every station you’ve ever created, the albums and songs you collect and the playlists you create live in a simple, combined list with your most recent music at the top. And waiting for you as soon as you upgrade is your “My Thumbs Up” playlist, a collection of every song you’ve ever thumbed up across all your stations — a timeline of your greatest hits on Pandora.
Playlists, not worklists:
Everyone loves playlists, but not everyone has time to make them. You’ve probably had this happen before: you think of three or four songs for a “Workout” or “Study” playlist, but building the rest of it just feels like work. In Pandora Premium, start a playlist with one or two songs of your choice, tap “Add Similar Songs” and put the power of our Music Genome Project to work to quickly and effortlessly create the perfect playlist for any activity, mood or party. No other service makes playlist creation so fun and easy.
The power of thumbs:
We pioneered personalizing your radio stations by thumbing tracks up or down. Thumbing up a song on a station tells us you want more. Nothing changes in Pandora Premium, except now we’ve given you a way to come back to those thumbed up songs again and again. Thumb up a handful of songs on your favorite radio station and Pandora Premium will automatically create a playlist of these songs. Thumb more songs and we’ll add those to the playlist too. So whether you want to set it and forget it, or just play your favorites, Pandora Premium has you covered.
New music for you… and only you:
Everything in Browse — your home for new music — is tailored to you every week. In Pandora Premium, this now includes a set of album recommendations. But unlike other services that just surface the most obvious popular content, if you listen to a specific genre like hip hop or jazz, you are going to see the latest releases in those specific genres here.
A smarter approach to search:
Finding what you want to hear in a sea of 40 million songs can be exhausting for even the most patient music fan. In Pandora Premium, we’ve done the hard work of separating the killer from the filler for you. We’ve filtered out karaoke tracks, knock-off covers and pet sounds (but not Pet Sounds) that slow down other services. You get fast, accurate search results that get even smarter over time.
Take it all with you:
With Pandora Plus we introduced our predictive offline feature that automatically downloads your top stations and switches you to one of them when you lose a signal. We’re bringing that feature to Pandora Premium, and adding the ability to download any album, song or playlist you want with no limits.
Music that looks as good as it sounds:
Pandora Premium features a completely redesigned Now Playing experience that dynamically changes color based on the artwork of the music you’re listening to. You’ll also find a new menu for quickly collecting, downloading and sharing, and a new layout for playback controls, including the replay button we introduced with Pandora Plus.
More on the way:
Very soon, we’ll add a bunch more to Pandora Premium. This includes AutoPlay, which picks up right where your song, album or playlist ends to ensure the music never ends unless you hit pause. We’ll also make Pandora Premium available on more devices and offer a desktop web experience that builds on the stunning update we just made available our ad-supported and Pandora Plus desktop listeners.
How do you get it?
Pandora Premium begins rolling out this week. Get an invite now by signing up at https://www.pandora.com/premium.