Since I founded Pandora, we’ve been dedicated to helping listeners effortlessly discover and enjoy music they love. But all along, we’ve envisioned a time when the power of the platform could be put in the hands of the artists. That chapter has now begun. In October we launched AMP – a platform that gives artists insights about how fans are engaging with their music, including data showing where their fans are located and how much they are thumbing certain songs. Thousands of artists are actively using the service.

UnknownNow, we’re embarking on an exciting new development: helping artists communicate directly with fans. This week we are launching Artist Audio Messaging, which provides artists the ability to send personalized messages to their fans on Pandora. For now, we’re making this available to a small group of artists as part of our initial pilot, but we’re looking to learn and scale the service over time.

We’re excited by the range of possibilities of what these messages could be: a tour announcement, new album drop, a crowd-funding campaign, the story behind their latest song or simply a thank you to fans for listening.

During this pilot period, we’re working closely with artists to craft the content and delivery of their messages. An Artist currently using this new feature is Lenny Kravitz who sent a message introducing one of his songs.

We’re constantly working with music makers to collaborate on new and innovative ideas that will bring our more than 80 million listeners and the artists on Pandora closer than ever before. Artist Audio Messaging is something we are very excited about, and I can’t wait to watch this evolve as we collaborate ever more closely with artists.

Comments

  1. zimzat
    February 18, 2015 at 4:44pm
    This is an April 1st joke, right? That Lenny Kravitz sampler of this feature is reminiscent of broadcast radio where some DJ feels the need to interrupt the music. This is the internet where the title, artist, and album can be displayed without interrupting and I can look for them when I actually want to know what the some is. When I'm listening to music I want to listen to music; not an artist talking and not an ad (whether from Pandora or the Artist). I'm already paying upwards of 50$ a year to listen to music my way. Where can I find the settings option to preemptively disable this account-wide?
    Reply
    1. PandoraSupport
      February 21, 2015 at 6:06pm
      Thanks for the feedback -sorry you feel that way. Please email our Support team and they'll help you disable all of it: http://pdora.co/writeus -Katie
      Reply
    2. Gbillz
      May 10, 2015 at 6:08am
      Instead of finding the setting to disable artists sending you messages, which is beyond easy to locate and turn off/on without the help of tech support, you decide to be a complete jerk and post an unappreciative comment. Way to go!
      Reply
  2. Dan Marshall
    February 19, 2015 at 9:05am
    Hi Tim, Love the idea ! We are launching the career of a young Canadian Artist, ( Quinn Mills) in early fall 2015. Can you provide some insight on how we can launch this young artist via Pandora ? Quinn is a young Rick SpringField meets 5 secs to Summer. Best Regards, Dan Marshall President MP Music House (516) 946-4576
    Reply
    1. PandoraSupport
      February 21, 2015 at 6:02pm
      Hi Dan, Thanks for your interest! Please submit their music here: http://pdora.co/submitpandora -If you have any questions along the way, feel free to reach out to our Artist Support team here: http://pdora.co/writeus -Katie
      Reply
  3. Herman Mayberry
    February 28, 2015 at 11:13am
    Hope i can play music now
    Reply
    1. Herman Mayberry
      February 28, 2015 at 11:15am
      Tyrone Davis
      Reply
  4. djfailsafe
    June 09, 2015 at 1:50pm
    Great, now it's annoying as hell. How do I block this.
    Reply
    1. PandoraSupport
      June 09, 2015 at 1:55pm
      You can visit this page to learn how to turn off artist messaging: http://pdora.co/artistsmessage. -Kim
      Reply
  5. Chancey Williams
    September 04, 2015 at 5:44pm
    I don't see any messages
    Reply
    1. PandoraSupport
      September 08, 2015 at 11:27am
      Hi Chancey - these messages will only come up once in a while. If you are opted out of artist messaging, that may be why you are not hearing them at all. Please email us for further help: http://pdora.co/writeus. -Kim
      Reply
  6. kasper Harrison
    September 21, 2015 at 10:23am
    do you have any rap artists doing artist messaging? I haven't heard any yet and I use a lot. and I have it enabled in my settings
    Reply

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