Here at Pandora, we believe that people should program radio. Sure, our algorithms are great at helping you personalize your favorite stations, but our music collection is curated by folks with decades of diverse music industry experience who specialize in keeping up on what’s new and figuring out what’s next. These people are the ones behind Pandora’s New Music Stations.
Each week, they’ll handpick music recently released for each station from a unique blend of emerging, underground and well-known artists across all of your favorite genres. They’re devoted to curating the best possible listening experience and connecting you to new music made by artists of all shapes and sizes. Allow these awesome people to introduce themselves below, and make sure to check back on the Pandora Blog for their spotlight on a new genre every week.
It takes a nation of millions, and hip hop has hella commas! From zip code to area code, we curate the many styles of hip hop, representing the unique personalities of each city. From OGs who love classic lyricism to the next generation emerging from the underground, hip hop heads are a diverse bunch. At Pandora, we represent all of the above andbring you all kinds of rhymes on New Hip Hop. You’ll hear us sauce up everything from the freshest Toronto-based artists to those more established hit-makers from Atlanta. As Pandora’s resident beathead, I’ll handpick the latest from future MCs alongside your favorite superstars of the club. Tune in for all the new releases on New Hip Hop!
Whatever you call it—EDM, dance, electronica, bleep blorps—the world of synthesized sounds is more exciting than ever these days, with a diverse array of sounds and scenes pushing forward in fascinating ways, as well as mining the most fertile veins of past styles. I’m thrilled to see soulful deep house making such a mainstream comeback, watching trap and downtempo morph into future bass, and forward-thinking artists who merge electronic sounds with everything from hip hop to folk. With that in mind, we’ve created not one but two awesome stations for new music fans. Pandora’s New Dance station features the latest tracks from today’s hottest dance and EDM stars – fresh cuts from stalwart dance labels as well as new remixes of your favorite Top 40 hits. It’s a great place for hearing tomorrow’s club hits! For a more atmospheric and edgy experience, check out New Electronic. I’m curating this station to feature new indie electronic sounds, critically acclaimed emerging acts, plus underground club sounds. It’s perfect accompaniment to a hip cocktail party!
What is pop music, anyway? If you ask me, pop is defined by borrowing the newest and coolest sounds across the genre spectrum – dance, hip hop, soul, everything – and morphing it into something that everybody can enjoy. Like it or not, it takes a special kind of talent to write a song that stays in your head for hours, days or even weeks on end. As Pandora’s Pop Music Ninja, it’s my job to deliver those earworms on New Pop. I’ve handpicked a grip of newcomers with the potential to be stars for years to come. But it wouldn’t be a proper pop station without the chart-toppers: from house-inspired dance floor anthems to throwback soul joints, you can count on New Pop to bring you tomorrow’s pop hits, today. And for all the catchy tunes that you won’t be able to get out of your head, I apologize in advance.
Three chords and the truth. At its core, country music has always been about the story, delivered in styles that have been hotly debated since Mother Maybelle Carter first played her “scratch” guitar picking style on WSM radio’s Grand Ole Opry. From Texas country to Kentucky bluegrass, California’s Bakersfield to Nashville’s melting pot, country music makers have pulled from a variety of influences over the years. Pandora’s New Country is no exception. Here, I’ll be showcasing the brightest stars and newest sounds in the genre, updated weekly straight from Nashville, Tennessee. Tune in and you just might hear your new favorite song.
We can agree that Latin music is not actually a genre, but a blanket term used to describe the music of Latin America. Diverse, culturally complex and ever-evolving, Latin music represents the artistic expression of two hemispheres and almost one billion people. That’s a lot of music to stay on top of. As your Latin music guide, I think one of the best ways to navigate this dense musical output is in digestible chunks. For those of you who thirst for the mainstream, along with emerging talent in Latin music, we have two new Latin genre stations – New Regional Mexican and New Latin & Tropical – respectively, that will help you stay up on what’s new and exciting from established heavyweights, as well as what’s bubbling up just below the surface from the up-and-coming stars of tomorrow. New Regional Mexican showcases the latest and greatest emanating from the tricolor, from banda to norteñas and corridos. New Latin & Tropical is a mix of the newest trends in Latin pop and urban, along with updates of classic Caribbean rhythms like bachata and salsa. All music is hand selected and updated weekly, bringing you only the most current new music. That’s what makes Pandora such an effective tool for music discovery; you can focus on a genre, artist, song or vibe. Musical expression stands on its own and defies genre; that’s what draws me to the music of Latin America and its far-reaching diaspora. Traditions endlessly reinvent themselves through creativity and drive. Today’s artists and musicians are standing on the shoulders of centuries of innovation and experimentation.
When it comes down to it, indie is not really a genre, per se, but rather an all-encompassing umbrella that showcases the best underground tracks. What’s happening in this genre (and how it all changes) goes really fast and without warning. So staying on my toes and hitting up as many shows and scouring the blogs to stay ahead of the hype has become second nature to me. As Pandora’s indie music aficionado, I am obsessed with finding only the most buzzworthy tracks for you to hear first. On New Indie you will be introduced to fantastic new artists. But beware…you might just find your new favorite band.
When we talk about alternative music, we are actually talking about several different sounds under one big tent. At various times over the last 30 years, a myriad of subgenres have been considered to be alternative – goth pop, synth pop, indie rock, grunge, hip hop, shoegaze, ska, punk pop, funk metal, rap rock, post grunge, Brit pop, emo, alt folk, metalcore, new romantic, etc. Rap metal doesn’t have much in common with post punk, so when it comes to picking songs for New Alternative on Pandora, I find it useful to look towards current trends, instead of trying to force songs to fit into a box based only on the sound of the music. I’m Mat Bates, and I am your Sherpa for all things alternative and rock on Pandora. I am constantly going to shows, scouring blogs and record stores, and generally keeping an eye out for the next song that will make you really feel something. That’s why on New Alternative you will hear the latest songs from established stars, emerging artists, and much more.