I think it’s important to mention here that Latin music is not actually a genre. Synthesizing the cultures of almost one billion people across two continents and an entire hemisphere into one category is not possible.
Musical expression stands on its own and defies genre; that’s what draws me to the music of Latin America and its far-reaching diaspora. Traditions endlessly reinvent themselves through creativity and drive. Today’s artists and musicians are standing on the shoulders of centuries of innovation and experimentation.
Here’s a little background. I worked in music retail for 11 years in the Bay Area and have been collecting and consuming Latin music for almost 20 years. I was an on-air DJ and music director at KALX in Berkeley. After studying Latin American history and culture in school, I studied Son Jarocho at a center of the arts. In my spare time I like to DJ with friends in bars and clubs. But I also collaborate with DJ Roger Más on electro-cumbia group, Los Disco Duro.
I love music. I want to create programming that is intimately relatable to our listeners. I want to create an experience that people can see a piece of themselves reflected in. It’s not about me. It’s about you.