My life changed when I met Alexa—the friend within my Amazon Echo who plays my 80’s Hip-Hop station immediately when I get home—because all I have to do is ask. In fact, she’s doubled the amount of music listening that happens in my house and is one of the more than 1,000 CE devices that you can use to listen to Pandora at home—from gaming consoles like the Xbox One, to connected speakers like Sonos, to refrigerators….yes refrigerators. It’s our ongoing commitment to creating these integrations that has led to the passing of a major milestone today—our 25 millionth activation on a connected electronic device.
We expect that these activations will only continue to grow because, like you, we love music and we know you want to listen to your favorite artists whether it’s on connected speakers during a backyard BBQ, or on your connected TV when you are lounging in your living room. In 2014 alone, you all listened to more than 1.1 billion hours of music via connected devices. That’s like listening to “You Gots to Chill” by EPMD more than 13.3 billion times!
It’s pretty amazing to think that Pandora has been integrating into connected devices since 2007 and has already integrated into more than 1,000. It’s great to see how many of you are using them to enjoy your favorite personalized stations. I’m excited about the future and the types of devices people will be using to enjoy Pandora that haven’t even been invented yet! So, as we continue to make Pandora truly ubiquitous, let me know what types of devices you think people will be listening to Pandora on in 10 years and we’ll come up with some ideas about how we can get integrated into them.
Chris Martin, Chief Technology Officer