It’s hard for me to believe that it’s been just 9 weeks since we launched Pandora. In that time you’ve created over 1 million stations, starting from 70,000 unique songs and artists. I really can’t imagine a more gratifying response. Easily the best part of all of this has been interacting with many of you via email and in the blogosphere. Thanks for all the great product and music suggestions. It’s been a blast.
We’ve been busy working on the second version of Pandora and we’re launching today. We’re adding new features and an entirely new way to enjoy Pandora.
On the feature front, you’ve told us loud and clear that you want a way to keep track of the music you’re discovering on Pandora. So we’ve added a “favorites” feature that lets you add songs to your very own Pandora personal page. Just click on the album art when you hear a song you love and select “Add to Your Favorites Page” from the menu. Your favorites page is a great consolidated shopping list of all he music you’re discovering on Pandora. You can even share your personal page with friends — who knows maybe they’ll get the hint about what to get you the next time your birthday rolls around, There are easy links to Amazon and iTunes right on the page. We’ve also (finally) given you the ability to review and edit all of the work you’ve put into your stations. Just click the little triangle next to a station name and select “Edit this Station”. You’ll see all the feedback you’ve given (thumbs up/down) as well as the songs and artists you’ve added with the “Add More Kinds of Music” feature. Make changes till your heart’s content. You can even use this same feature to look at the definitions for stations that your friends have sent you. While those are the big, obvious new features, we’ve also been hard at work on playlist generation and we think you’ll find that Pandora does a better job now of responding quickly to your feedback and plays better musical mixes. This is a never-ending quest for us; expect playlists to get better each time we release a new version. That’s our core mission. This release we’ve made some very big strides with our Electronica playlists in particular. We think they’re much improved; let us know what you think! Finally we’ve been polishing up lots of little stuff throughout the interface. We think it’s the little things that matter, so we hope you like those changes too.
The other big piece of news is that we’ve opened the doors on an entirely new way to listen to Pandora. You see we’d planned to launch an ad-supported, free version of Pandora next year, but the sheer volume of new listeners that have found Pandora in the past 9 weeks led us to accelerate our timetable for offering the ad-supported, free version of Pandora. So, starting today, you have a choice: you can listen to ad-supported Pandora for free, or you can subscribe and experience an entirely ad-free version. It’s completely your choice. The service has exactly the same features either way. We’re still experimenting with the right way to bring advertising to Pandora, so you’ll notice us playing with different advertising forms over the coming months. We’d love to know what you think as we work through this. We’re dedicated to mixing advertising into the experience in a way that doesn’t detract from your music discovery experience.
So it’s been an incredible, busy, fun, exciting, exhausting, and thrilling couple of months here. We’re loving every minute of it. Thank you for being a part of it. As always, we love to hear your thoughts and critiques about what we’re doing. Please don’t hesitate to drop us an email or leave a comment here.
This is just the beginning. There’s lots of great stuff to come and we want your help in shaping the evolution of Pandora. It’s sure been a great collaboration so far.
CTO @ Pandora
PS: For those of you in the Bay Area, we’re really hoping to meet you tonight at the first Pandora meetup. We hope you can make it!


  1. Sten95132
    January 01, 2007 at 9:35am
    I've just been staying at home waiting for something to happen, but I don't care. Basically nothing seems worth thinking about. I can't be bothered with anything recently.
  2. brenomlago
    March 31, 2007 at 12:25pm
    Ahhhh ... a PSP compatibility will be fanstastic...
  3. essere
    April 13, 2007 at 9:48pm
    Nice site you have!
  4. figazavar
    May 15, 2007 at 8:32am
    Shrek3 Far Far Away needs a new king, and unless Shrek can find someone else, he'll be stuck with the figazavar...
  5. havik310
    August 31, 2008 at 4:07pm
    pandora rules ... a psp ver would be the ultamate thing!
  6. Roseanne
    September 03, 2008 at 5:08pm
    PSP Please, please please please.... Should I chant?? PSP PSP PSP... LOL Love the site, A PSP compatible version would be lovely.
  7. Chris
    November 25, 2008 at 2:13pm
    I do love Pandora radio! I agree very much with the person who suggested the ability to merge stations.
  8. Alee – Listener Advocate
    November 26, 2008 at 9:06am
    You can indeed mix stations! Select the "Quickmix" bar in your station list. Click on options to mix any or all of your stations. Cheers... -A

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