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V.E.R.A. Clique
Originating in Bend, Oregon but now firmly rooted in Oakland, V.E.R.A. Clique has been refining their hip-hop sound for many years. In this episode, the group’s beat maestro (Dan Craig) and MCs (Anderson Ray and Macsen Apollo) walk us through the process they used to build a hip-hop hook on their song “Still Winn’n.” Also joining us is hip-hop producer Johnny Igaz to talk about the approach and role that hooks play in production. Craig and Igaz both work here at Pandora as well. (9 mins.)

That link above is to V.E.R.A. Clique’s site, but this one is to their Pandora artist profile.

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