Over the weekend I drove up from Oakland to Napa Valley and listened to This American Life to pass the time. As I listened to this week’s stories I was struck by the critical role the background music played. Whether it’s just a sonic backdrop for a moment of storytelling or a mechanism to transition from one scene to the next, the music provided important glue and subtext to the show. It wouldn’t have been the same experience without it.
On Friday night Pandora had the great fortune to provide the “soundtrack” for the 7th TechCrunch Party.
TechCrunch is a website that covers emerging companies on the new Internet as well as the mobile and consumer electronic domains. All of this is the brainchild of Mike Arrington who I was lucky enough to connect with at last year’s inaugural BarCamp. Mike’s covered Pandora’s evolution ever since.
So, as the nearly 700 guests at Mike’s party mingled, Pandora played DJ and – just like This American Life – the party had a completely different edge depending on what was spinning.
This was the 7th TechCrunch party and Pandora has been the DJ at just about all of them. It’s been a great way to get to know the bright people working on new web products and services as well as familiar faces from around the blogosphere like Robert Scoble, Thomas Hawk, and Scott Beale.
If you’ve let Pandora be the DJ at your own party, let us know how it went in the comments. We’d love to hear about it.
Photo Credit Scott Beale / Laughing Squid