Pandora-10BillionThumbs-DeruloWestergren5-16-11.jpgJason DeRulo stops by to get a plaque to commemorate our 10 Billionth Thumb.

Just over a week ago, on Sunday, April 24th at 4:46pm, “Ridin’ Solo” by Jason DeRulo received Pandora’s 10 billionth thumb. 10 BILLION…wow!

Of the many milestones we’ve hit over the past 6 years, this is perhaps the one that makes us most proud. We created Pandora to bring personalization to radio, to allow each individual to determine the sound of their stations, and to make it as simple and intuitive as possible. There is no greater evidence for us of meeting that objective than the ongoing engagement you have all shown in your use of the thumbs.

Not a day goes by that we don’t work to improve how the Music Genome Project works. And there is no greater impact on the project’s development than the contribution you are all making, one thumb at a time, to our understanding of how to build great playlists. Our team — musicians, mathematicians, statisticians, radio programmers, software engineers, music lovers and more — absorbs the feedback from you daily, looking for new insights and adjustments that your contributions reveal.

What started as an improbable effort by a group of musicians, around a dining room table, is now a massive project, involving tens of millions of avid music fans. Little by little we are all collectively creating a music discovery engine that might just deliver on the grand promise of the web — a completely personalized listening experience for every user, and an effective outlet for tens of thousands of deserving artists. We now have over 800,000 songs in our collection, and over 95% of them play in a given month.

All of us are humbled by the continued engagement you have shown with Pandora, not only with your thumbs, but also your general advice, suggestions, and critiques…by the thousands. We listen intently. And it is all adding up.

We will continue to work every day to get better, as this task has no end. And that’s what makes this so much fun.

Thanks again for being a part of this.

Tim (Founder)
P.S. That 10 billionth thumb was, indeed, a thumb-up. ☺


  1. David
    June 09, 2011 at 1:25pm
    To all at Pandora, VERY COOL! My wife downloaded Pandora to her Blackberry and went on and on about how great it is. I was reluctant to put it on my Samsung Galaxy S due to it's horrible battery life. Everything I do with this phone drains the battery in minutes. To my great surprise Pandora does not! I can listen for hours with very little drain. Thanks for a great app! I'm hooked!
  2. michelle
    June 12, 2011 at 7:09pm
    why does anyone care
  3. Tim Miller
    June 15, 2011 at 2:48pm
    I know that Pandora pays for every song that plays even if it is just for one second and that is why only a few skips are allowed per hour. I had an idea that just came to me, to keep costs down and save money for the company, is there a way to come up with a short pause/announcement of whats coming up before a song is played to give the listener a chance to decide if they want to listen to it? I believe that this could potentially save millions of dollars in spending that doesn't have to be spent. Again this is just a thought I do not know what kind of contracts or policies are in place. Either way thanks for taking the time to read this and I would really like a response back. Tim Miller Texas
  4. Chris K
    June 17, 2011 at 9:02am
    Tim, I completely agree with Jeremy in the comments. It would be amazing to see a full list of every song that I have "Thumbed Up" ever. Two reasons: 1) I would like to create a station with them all and moving them to my personal station is too time consuming and 2) I dont always want to buy a song at the moment that I "Thumb it Up" but later on I might. Please hook us up. It is a hugely sticky feature that will really show the value to users that Thumb up/Down most songs. Would be great to get a reply... Thanks. -Chris

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