This week we will begin communicating directly with a small number of our listeners as we introduce a 40-hour-per-month limit on free mobile listening.

Most of you reading this will never hit the limit. In fact, it will affect less than 4% of our total monthly active listeners. For perspective, the average listener spends approximately 20 hours listening to Pandora across all devices in any given month.

That said, limiting listening is a very unusual thing to do, and very contrary to our mission so we wanted to share a quick explanation. Pandora’s per-track royalty rates have increased more than 25% over the last 3 years, including 9% in 2013 alone and are scheduled to increase an additional 16% over the next two years. After a close look at our overall listening, a 40-hour-per-month mobile listening limit allows us to manage these escalating costs with minimal listener disruption.

For listeners who do hit the limit, we have a variety of options available to keep the music you love flowing. Listen for free for as many hours as desired on desktop and laptop computers; pay $0.99 for unlimited listening for the remainder of that month, or subscribe to Pandora One for unlimited listening and no advertising.

In short, this is an effort to balance the reality of increasing royalty costs with our desire to maximize access to free listening on Pandora. We will be sure to alert any of our listeners that start getting close to the 40 hour limit. As always, your feedback is welcome.

Thanks for listening,
Tim (Founder)

Comments

  1. Katherine
    March 25, 2016 at 5:41pm
    Now that I'm getting this message about only having so many hours left, I think I'll be finding a different music service. Disappointing really as I've been with pandora for years. I understand money has to be made but with the amount of advertising done, it should be more than enough. Shame.
    Reply
    1. PandoraSupport
      March 31, 2016 at 9:52am
      Sorry for any confusion, Katherine. We no longer have a listening limit - please email our support team for some help: pdora.co/writeus -Katie
      Reply
  2. Mike
    April 08, 2016 at 6:11am
    Pandora needs the money to get the license s for new songs
    Reply
  3. Edith Pimentel
    April 19, 2016 at 2:17pm
    I recently logged in to Pandora from my Facebook and my partner told me that my Facebook seemed like if I was active , but I wasn't on Facebook, I had the Pandora browser (Firefox) open because I was listening to the music , but that's all. I only moved the mouse of the computer about 2-3 times because the music stopped and it asked me if I still wanted to listen to the music to press play something like that .. I want to know please why is my Facebook showing as an active if I wasn't on it
    Reply
    1. PandoraSupport
      April 20, 2016 at 1:25pm
      Hey Edith, would you mind emailing our support team about this so they can take a closer look? Email them here: pdora.co/writeus -Katie
      Reply
  4. Colt
    April 20, 2016 at 9:18am
    Im having a problem i live in usa and every time i try to enter the app it says pandora is not available in this country then exits the app, help?
    Reply
    1. PandoraSupport
      April 20, 2016 at 1:24pm
      Hey Colt, please email our support team so they can take a closer look and help: pdora.co/writeus -Katie
      Reply
  5. Elliander Eldridge
    April 21, 2016 at 9:40pm
    Although this never impacted me, since I have always paid, if per track royalties are on the rise why not allow us a way to block all music of a particular genre from a channel? I mean, you have to pay to play it. I get that your system listens to patterns within the music I rate to decide what to play next, but it doesn't do a good job of figuring out that I under no circumstances want to hear Christian music no matter how the pattern of the music is set up. Likewise, I'm sure a Christian wouldn't want to hear music of another faith and then there are parents who want to limit that kind of thing. Why not let us black list songs that contain certain words or are specifically religious? At least within a given station, or perhaps account wide. Your system would be all the better for it and you will have less songs to play since less get rejected.
    Reply
  6. johnknowsbest
    April 28, 2016 at 2:33pm
    this is a bad idea Pandora just make more ads for Mobil users
    Reply
  7. t9p1
    May 16, 2016 at 7:30am
    So sick of hearing the same damn songs over and over...then I run out of skips when I try to leave the twilight zone. Someone else needs to take Pandora's crown stat
    Reply
    1. PandoraSupport
      May 17, 2016 at 3:25pm
      Sorry for the trouble. These tips should help with the repetition: pdora.co/tunepandora -Katie
      Reply

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