This week we will begin communicating directly with a small number of our listeners as we introduce a 40-hour-per-month limit on free mobile listening.

Most of you reading this will never hit the limit. In fact, it will affect less than 4% of our total monthly active listeners. For perspective, the average listener spends approximately 20 hours listening to Pandora across all devices in any given month.

That said, limiting listening is a very unusual thing to do, and very contrary to our mission so we wanted to share a quick explanation. Pandora’s per-track royalty rates have increased more than 25% over the last 3 years, including 9% in 2013 alone and are scheduled to increase an additional 16% over the next two years. After a close look at our overall listening, a 40-hour-per-month mobile listening limit allows us to manage these escalating costs with minimal listener disruption.

For listeners who do hit the limit, we have a variety of options available to keep the music you love flowing. Listen for free for as many hours as desired on desktop and laptop computers; pay $0.99 for unlimited listening for the remainder of that month, or subscribe to Pandora One for unlimited listening and no advertising.

In short, this is an effort to balance the reality of increasing royalty costs with our desire to maximize access to free listening on Pandora. We will be sure to alert any of our listeners that start getting close to the 40 hour limit. As always, your feedback is welcome.

Thanks for listening,
Tim (Founder)

Comments

  1. Barbara Evans
    June 06, 2016 at 10:12pm
    I love Pandora and in fact decided to pay for unlimited data just to be able to receive and enjoy it. All of a sudden as of this weekend, however , most of my favorite stations are now"buffering".. I've given up completely now in trying to listen at all. This buffering excuse is nonsense. What is going on? Btw I play it over my iPhone.
    Reply
    1. PandoraSupport
      June 09, 2016 at 9:47am
      Hi Barbara - we're sorry for the trouble. Please email our support team directly for help: http://pdora.co/writeus. -Kim
      Reply
  2. MrC
    June 07, 2016 at 3:45pm
    For all the complainers out there: You could also...just pay the ridiculously low cost of like 5 bucks a month to stream Pandora. Yes, I know. Paying for music you listen to *gasp*. Everything according to you folks should be free, but I'm sure you'll be screaming your anger from the top of the roofs when your boss decides to stop paying you and have you work for free.
    Reply
  3. Eep²
    June 27, 2016 at 9:54am
    100-channel limit is lame.
    Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Please complete all required fields.
Required fields marked with *. No worries, your email address will not be published.
Leave a reply