At Pandora, our central mission is connecting artists with listeners who will love their music. Our goal is to enable every talented artist to reach the audience they deserve, without regard to the style of their music or their popularity.
When it comes to access and promotion, enormous hurdles have always confronted musicians and comedians, especially independent or self-releasing artists, in getting an equal opportunity to be heard. This is why I’m thrilled to introduce our new open music submission process. Read More →
As Head of Music Partnerships at Pandora, a large part of my job is working with artists to coordinate live concerts and special events in an effort to fulfill Pandora’s central mission of connecting artists with their fans. Pandora has been successfully doing this online for years, so it’s exciting to bring the experience to life offline.
I’m thrilled to share that this Saturday, Hollywood Records recording artist and actress, Bridgit Mendler, will be the latest to headline Pandora Presents, our live, personalized concert series. The performance is taking place at The Americana at Brand in Los Angeles, hosted by recording artist Asher Monroe with an additional performance by Jake Miller. The show is open to all Bridgit Mendler fans and free of charge, thanks to our strategic partnership with General Mills BFAST, Debrox and Trolli. Read More →
With today’s release of Pandora 5.0 on iOS devices, you will see some refinements to our logo, our app icon, and our visual design. These changes will also be available soon on our website and Android devices. I wanted to take a moment to share the thinking that led to these changes.
When I joined Pandora as its first CMO, I was drawn to the company for a singular reason: it has a clear mission. The principle that drove Tim to start the Music Genome Project in 1999 – to help people enjoy and discover music they love while connecting working artists with new fans – remains the central mission of Pandora today.
Now, almost two years later, I know first hand the commitment and pride of the people who work at Pandora. Our listener support team personally answers each of the tens of thousands of emails we receive each month, usually the same day. Professional musicians and musicologists spend up to an hour meticulously analyzing each song that goes into the Music Genome Project in order to make better recommendations. Curators, music programmers, data scientists and engineers work together to solve the challenge of making better musical connections for each and every listener. Read More →
Today marks the 5-year anniversary of the iPhone App Store and the launch of our iPhone app. Since our launch on the web in 2005, we have always been keenly aware that, in order to truly redefine radio, we would need to break Pandora free from the PC. That tipping point came on July 10, 2008, when the Pandora app debuted during the iPhone App Store launch. The result was beyond our greatest hopes and expectations: Pandora’s growth virtually doubled overnight. We watched in amazement as millions of people downloaded Pandora onto their iPhones and Pandora was transformed from an at-work, desktop experience into an anytime, anywhere, ubiquitous phenomenon.
Pandora immediately became a must-have app. Even today it continues to be one of the most-downloaded and most-used apps around.
Behind the Pandora mobile app is a team of engineers who maintain and improve the app for a variety of smartphone platforms every day. One of these engineers, Neil Mix, has been with Pandora for more than eight years and helped build our very first smartphone app. Here’s his story about its development: Read More →
(Warning: This is long, but I’d really like to fully articulate Pandora’s perspective on royalties, which is simply impossible to do in just a few sentences.)
Over 13 years ago when I started this company, we set out with a singular mission: to help connect artists with their audiences and help listeners find music that they love. This led to the creation of the personalized radio service known as Pandora. Today, over 70 million listeners tune in to our service every month, where they hear the music of well over 100,000 different artists. These artists span the entire musical spectrum; from the well-known to the completely obscure, representing every imaginable genre. The vast majority of our collection gets no other form of radio airplay. We are incredibly excited about the new music industry that is taking shape as this personalized form of music discovery takes hold – a future that allows tens of thousands of working musicians to finally reach the audiences they deserve.
There has been a fair amount of commentary lately on Pandora’s approach to royalties – some coming from a deliberate and orchestrated campaign funded by the RIAA, and some coming from well-intentioned artists who, because of this misinformation campaign, have been mislead about Pandora’s intentions. I bear these artists no ill will. On the contrary, they are brave to speak out and articulate their perspective openly. David Lowery, Blake Morgan, Roger Waters, David Gilmour & Nick Mason, and others are all speaking from the heart. And as a long-time working musician myself, I fully understand their emotions and concerns. Read More →
Today we’re thrilled to introduce Pandora Premieres, a brand new way to discover music on Pandora.
Pandora Premieres is a new kind of station for us that lets listeners enjoy on-demand access to early album releases from a variety of artists before they go on-sale. We’re kicking it off today with records from John Fogerty, and Laura Marling.
Once the Pandora Premieres station is added, you can choose to hear any track on the featured albums, in any order and as many times as you’d like, until the album hits the stores. We encourage you to tune in regularly because new albums will be featured every week, with some artists also offering additional exclusive content like video interviews.
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Funny stuff is happening at Pandora!
This week marks two years since Pandora launched the Comedy Genome Project. Just like our music stations, Pandora Comedy is designed to give our listeners a personalized listening experience to help them discover comedy they love, while providing artists with radio airplay and a new way to connect with fans.
Since May 2011, our Comedy collection has grown from 10,000 comedy tracks to over 25,000 tracks, and from 700 to 1,700 comedians. Each of those tracks has been analyzed according to specific comedy traits before being added to the collection. We’ve captured exclusive content at performances in both New York and Los Angeles and hosted live comedy sessions at our Oakland HQ for comics Jason Love, Don Friesen, Beth Stelling, Will Durst, Ian Karmel, and Kevin Avery. Since the launch, we have also doubled the number of comedy genre stations with exciting additions like Women in Comedy, Alternative Comedy, and Latino Comedy. Read More →
Every artist can remember the first time their music got played on radio. The impact of a local DJ adding the song in rotation, or even just a single spin is huge. For my band, it was KFOG in San Francisco, winter 1994. We were ecstatic. We didn’t get picked up for steady rotation, but for that night we felt like rock stars.
Twenty years later the single-minded quest for airplay remains the industry’s obsession, and for the vast majority of working artists, that quest still ends in failure. But that dynamic is changing. Beneath the radar, there is a sea change that is poised to fundamentally alter the equation for working musicians.
In the month of January of this year, Pandora played the music of more than 100,000 different artists. In that same period of time, the three largest broadcast radio stations in the country played a grand total of 297, 157 and 261 unique artists respectively. For the first time, thousands of working musicians, who have had virtually no terrestrial radioplay, are now on air. And they’re playing for big audiences. Read More →
We are very excited to announce today that Pandora has reached 200 million registered listeners!
When we launched http://www.pandora.com in 2005, we hoped to create a new way to discover and enjoy music that was completely personalized for each and every listener. We envisioned a time when artists of all kinds would thrive on radio, connecting with fans who loved exactly their kind of music.
I have to admit, we had no idea what was in store! It has been, and continues to be, an extraordinary experience for all of us. Read More →
For the last six months or so we’ve been working hard to bring Pandora to the Windows Phone 8 audience. Happy to announce the day has finally come.
While of course Pandora on Windows Phone 8 features the same listening experience you’ve come to expect from us, we really wanted to embrace the unique features of the Windows Phone 8 platform. For example, you can pin your favorite stations directly to the Start screen. Even cooler, the tiles are live and show you what’s currently playing without having to actually launch the app. If you have kids, we’ve also integrated into what Microsoft calls “Kid’s Corner” – just launch Pandora from that starting point and we’ll make sure that no explicit content plays during that session. Read More →