One of the admirable things about traditional radio is that it is truly ubiquitous – from kitchens and bedside tables to automobiles and coffee shops, wherever you go, radio is there. As Pandora works to fulfill its mission to completely reinvent radio, we too must seamlessly deliver Pandora to every possible listening environment.
One particularly important venue is the living room. As consumers embraced flat screen TV’s and home theater speakers, the center of gravity for music in the home shifted from the family stereo to the television. Pandora connected with this trend early and to date more than 10 million listeners have enjoyed Pandora on their internet-connected television.
Today we’re excited to announce the next generation of Pandora for the living room: tv.pandora.com. This is an entirely new experience designed from the ground up for your television and remote control. This new initiative is standards-based and embraces next generation TV, game console, and set top box architectures that support open web standards. Today tv.pandora.com runs perfectly from the browser in your existing XBox 360, and the system will spread to other environments as more vendors bring standards-compliant TV’s and set top boxes to market in the coming months. It’s also a completely new approach which will allow us to evolve the “10 foot” experience of Pandora with greater flexibility and speed than ever before.