Artists on Pandora: Introducing AMP

Heat map for AMP blogWhen I was about 28, a band I was in drove 1,098 miles from San Francisco to Telluride, Colorado to play a club gig. It was our first trip to the state and we were excited to be on the road. We arrived just a few hours before soundcheck, and we spent that time putting flyers on telephone polls and walking around town spreading the word, passing out printed invitations. About 15 people showed up for the gig.
Read More

Artists on Pandora…Prologue

blog_post_image3Today marks an exciting new chapter for Pandora. From the first day we launched, we have looked forward to the time when we would begin enabling artists to become active participants in the service. Personalized internet radio has a set of capabilities that make it unique in its potential to empower musicians and activate fans. Where broadcast radio spins a few thousand different songs a year, we play hundreds of thousands. And as we approach 10% of all radio listening in the U.S., the audiences for many of these artists are becoming very meaningful. Combine that scale with the rich understanding of each listeners’ taste and the ability to communicate with them in a personalized, one-to-one way and you have an opportunity to reinvent how music is discovered and promoted, allowing it to flow much more freely between artist and fan.

I spent years in working bands, back before the web came along, and it was the challenge every band faced in building an audience and surviving that was the original inspiration for this company. So much great music has never reached its audience because it never found a home on broadcast radio…without radio, all we had were flyers and a staple gun. We have the chance to change that in a fundamental way.

The first step in making that happen is a partnership with artists and their labels. Close collaboration and the active involvement of musicians and their partners is crucial to a successful design and implementation. Today, the first such partnership for Pandora was formally launched through an agreement with Merlin. Merlin is the world’s largest organization for independent record labels, whose members represent over 20,000 labels. This agreement will give us the flexibility to accelerate the discovery of thousands of bands, and to enable them to begin actively communicating with their audience on Pandora.
Read More

What Our 200 Million Registered Listeners Can Mean for Under-the-Radar Musicians

Every artist can remember the first time their music got played on radio. The impact of a local DJ adding the song in rotation, or even just a single spin is huge. For my band, it was KFOG in San Francisco, winter 1994. We were ecstatic. We didn’t get picked up for steady rotation, but for that night we felt like rock stars.

Twenty years later the single-minded quest for airplay remains the industry’s obsession, and for the vast majority of working artists, that quest still ends in failure. But that dynamic is changing. Beneath the radar, there is a sea change that is poised to fundamentally alter the equation for working musicians.

In the month of January of this year, Pandora played the music of more than 100,000 different artists. In that same period of time, the three largest broadcast radio stations in the country played a grand total of 297, 157 and 261 unique artists respectively. For the first time, thousands of working musicians, who have had virtually no terrestrial radioplay, are now on air. And they’re playing for big audiences.
Read More

200 million strong!

We are very excited to announce today that Pandora has reached 200 million registered listeners!

When we launched http://www.pandora.com in 2005, we hoped to create a new way to discover and enjoy music that was completely personalized for each and every listener.  We envisioned a time when artists of all kinds would thrive on radio, connecting with fans who loved exactly their kind of music.

I have to admit, we had no idea what was in store! It has been, and continues to be, an extraordinary experience for all of us.
Read More

A note to our listeners

This week we will begin communicating directly with a small number of our listeners as we introduce a 40-hour-per-month limit on free mobile listening.

Most of you reading this will never hit the limit. In fact, it will affect less than 4% of our total monthly active listeners. For perspective, the average listener spends approximately 20 hours listening to Pandora across all devices in any given month.
Read More