Pandora Background Listening for iPhone OS 4

Back in the summer of 2008, Pandora had over 10 million listeners on the web and we were growing at a pretty good clip. Then in July we released Pandora for iPhone and everything changed. Suddenly, people could take Pandora with them: into the gym, the car, the living room, the kitchen, outside while jogging… the list goes on. Pandora truly became an anytime, anywhere phenomenon and as a result the use of Pandora accelerated dramatically. Less than two years later, we have over 50 million listeners and mobile listening accounts for more than 40% of the hours we stream.

In the years that followed, we brought Pandora to more and more environments with the goal of being everywhere our listeners wanted us to be: on Blackberries and Androids, Blu-Rays and TVs.

However, there was still one thing missing for our iPhone users: background listening. That’s all about to change.
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Children’s Music on Pandora

We’re proud to announce that we’ve officially added a new genre to Pandora: Children’s Music!

We’ve hunted down some truly excellent children’s music for our collection, and our Music Analysts have spent months listening to every one of these songs. They’ve categorized the songs along hundreds of musicological traits so playlists are kid-friendly, musically interesting, and combine a great mix of familiar songs and fun new discoveries.

With Pandora’s built-in variety, never again will you have to listen to the same CD on repeat for weeks at a time. Anyone who’s under the impression that most children’s music is cheesy or that there isn’t much out there, is in for a treat.
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