Artists on Pandora: Introducing AMP

Heat map for AMP blogWhen I was about 28, a band I was in drove 1,098 miles from San Francisco to Telluride, Colorado to play a club gig. It was our first trip to the state and we were excited to be on the road. We arrived just a few hours before soundcheck, and we spent that time putting flyers on telephone polls and walking around town spreading the word, passing out printed invitations. About 15 people showed up for the gig.
Read More

What if a thumb could instantly bring you face to face with your favorite artist?

Imagine thumbing up a song from your favorite artist and moments later finding yourself face to face with them for a private concert. Sounds impossible, right? Well this is exactly what just happened for some Pandora listeners.

At Pandora, we constantly strive to create magic moments for our listeners by connecting them to the right music at the right time.  Today, we want to share a new Pandora program that takes this connection to the next level.  Within moments of thumbing up a song, we are surprising a few listeners by literally connecting them to the artist for a totally live, one-on-one concert via video chat.
Read More

Pandora for Glass: from Hack-a-thon to Explorer Edition

Twice a year, in the spring and in the fall, everyone in the technology organization here at Pandora puts our day jobs on hold and comes together for a Hack-a-thon.  The 72-hour event culminates with employees gathering around (with keg beer) to watch each team demo their hack. Winners are awarded for Best Demo, Most Creative Idea, Best Improvement to Pandora and Best Project Not Related to Pandora.

During the Hack-a-thon this spring, one team developed a hack for Pandora on Glass. It was such a hit that we decided to show it to Google, and we’re excited to announce today’s launch of Pandora for Glass.

Pandora_GoogleGlass_Mock_FINAL_NowPlaying

Glass is smart eyewear: A lightweight frame and tiny display that rests neatly above your eyes that makes exploring and sharing the world around you faster and easier.
Read More

Artists on Pandora…Prologue

blog_post_image3Today marks an exciting new chapter for Pandora. From the first day we launched, we have looked forward to the time when we would begin enabling artists to become active participants in the service. Personalized internet radio has a set of capabilities that make it unique in its potential to empower musicians and activate fans. Where broadcast radio spins a few thousand different songs a year, we play hundreds of thousands. And as we approach 10% of all radio listening in the U.S., the audiences for many of these artists are becoming very meaningful. Combine that scale with the rich understanding of each listeners’ taste and the ability to communicate with them in a personalized, one-to-one way and you have an opportunity to reinvent how music is discovered and promoted, allowing it to flow much more freely between artist and fan.

I spent years in working bands, back before the web came along, and it was the challenge every band faced in building an audience and surviving that was the original inspiration for this company. So much great music has never reached its audience because it never found a home on broadcast radio…without radio, all we had were flyers and a staple gun. We have the chance to change that in a fundamental way.

The first step in making that happen is a partnership with artists and their labels. Close collaboration and the active involvement of musicians and their partners is crucial to a successful design and implementation. Today, the first such partnership for Pandora was formally launched through an agreement with Merlin. Merlin is the world’s largest organization for independent record labels, whose members represent over 20,000 labels. This agreement will give us the flexibility to accelerate the discovery of thousands of bands, and to enable them to begin actively communicating with their audience on Pandora.
Read More

Android Users: Pandora is Now Available on Your Pebble Watch!

Last month, we announced that you could download Pandora in the Pebble app store for iOS.  We’ve already seen a great response to the first “wearable” technology device that Pandora is available on, so we’re thrilled to share that the Pebble app is now available for Android smartphone users as well.

pebble

Just like on iOS, Android users can now view and change stations, thumb songs up and down, skip, play and pause tracks using your Pebble.  If you already have a Pebble that is paired to your mobile device, you should get a notification that you can install the Pandora for Pebble app, or you can start the install process at any time from the Pebble Settings Page.
Read More

Enjoy Pandora on Your Pebble Watch for iOS!

pebble_app_storeThe Pebble Smartwatch began its life with a simple question: what if a watch could pair with your phone and run apps right from your wrist?  We’re happy to announce that Pandora is now one of the apps that can be controlled from only an arm’s length away.  Starting today, you can download Pandora in the Pebble app store for iOS.  This is the first “wearable” technology device that Pandora is available on, so we’re excited to provide yet another way to take Pandora with you wherever you go.

Using the Pebble, you can view and change stations, thumb songs up and down, skip, play and pause tracks – all from your wrist!   If you already have a Pebble that is paired to your mobile device, you should get a notification that you can install Pandora, or you can start the install process at any time from the Pebble Settings Page.
Read More

Pandora One Subscription Changes

UPDATE:  You’ve asked and we listened.  We are excited to announce that as of today, December 2, 2014, the option to be billed annually is back and available for purchase from your computer.  We’re constantly working to make Pandora One the best possible experience and we are dedicated to providing you with the best personalized radio in the world.  Thank you for your passion for our service and for your support.

For more information on the annual plan click here.

______________________________________________________________________________________

Over the next couple of months, we will be implementing some changes to our Pandora One subscription plan so that loyal listeners can continue to enjoy a premium, ad-free Pandora experience.

Screen Shot 2014-03-18 at 1.37.00 PMWe’ve been fortunate to be able to offer Pandora One at an affordable price since its debut in 2009 at $36 per year and later with the introduction of a monthly subscription for only $3.99 per month. Over this same period, the costs of delivering this service have grown considerably. For example, the royalty rates Pandora pays to performers via SoundExchange for subscription listening have increased 53% in the last five years and will increase another 9% in 2015.
Read More