Pandora – 10 years and beyond

We’ve crossed the ten-year mark at Pandora. It has been a long and winding road, but never have I been more excited about the future. We’re on the cusp of a massive transformation in the way music is discovered and distributed and everything we’ve done has put us in a position to be the force behind that change.

pandora_analysts[2]When we analysed “Dancing Queen” by Abba (the very first song in the Music Genome Project) we had no idea what lay ahead. We were too naïve to realise just how absurd our idea was. It took about 30 minutes to analyse that single track. We listened multiple times to capture every detail of the recording. Close to 200 attributes were notated using pen and paper, then double-checked by a second music analyst before being transcribed into an Excel spreadsheet. Who knew that this intensive, detailed, manual process would become the foundation for personalised radio.
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Pandora 2015 – 2025

We’ve crossed the ten-year mark at Pandora. It has been a long and winding road, but never have I been more excited about the future. We’re on the cusp of a massive transformation in the way music is discovered and distributed and everything we’ve done has put us in a position to be the force behind that change.

10 Years of Music Discovery

When we analyzed “Dancing Queen” by Abba (the very first song in the Music Genome Project) we had no idea what lay ahead. We were too naïve to realize just how absurd our idea was. It took about 30 minutes to analyze that single track. We listened multiple times to capture every detail of the recording. Close to 200 attributes were notated using pen and paper, then double-checked by a second music analyst before being transcribed into an Excel spreadsheet. Who knew that this intensive, detailed, manual process would become the foundation for personalized radio.
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“Mashups” on Pandora and other cool features

Hopefully you have been enjoying all the new features Pandora rolled out earlier this year. The principles of simplicity and clarity are at the heart of this evolution, as well as making it easier to personalise, discover, and explore your favourite music on Pandora.

One longed for feature is how to listen to two genres, artists or songs within one station. Our “add variety” feature means you can now do this, creating whatever mashup of styles you like, without having to switch stations.

An overview of all the features of Pandora are below:

01_nowplaying

  • Tap the new Personalisation Icon to easily access your Thumb History or Add Variety.
  • Accidentally thumbed a song?
    Now you can Un-Thumb by simply tapping the thumb again.

 

 


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Another Big Step Towards Artist Empowerment: Pandora & Next Big Sound

NBS-Odesza_for blogIn September of last year we launched the Artist Marketing Platform (AMP) with Artist Insights, a tool that allows every musician on Pandora to view their entire audience and listening history on the service. Thousands of musicians have since claimed their identity and they, as well as their managers, bookers and labels are using the information daily to help plan tours, decide set lists and understand their fans. In February, we added Artist Audio Messaging—a new product enabling direct communication between artists and these fans. Millions of targeted audio messages have already been broadcast from this innovative new system, alerting listeners to new records and local shows from their favorite artists.


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