I spent my twenties in rock bands, much of that playing live shows across the western United States. We drove thousands of miles, never knowing how many people would show up to see us play. We played to empty rooms more times than I care to remember. We tried everything, from physical mailers to our fan list, to stapling flyers on telephone poles and standing on street corners handing out leaflets to pull people in. The marketing never really worked, and it wore us out.
When I was 28, I took the first of many trips to Colorado with my band. After pulling out the last row of seats, all six of us piled into…
Thumbprint Radio is a hyper-personalized station for each listener. As the name implies, each station is based off of your thumbs – every thumb up you have provided throughout the time you have listened on Pandora has helped create your individual Thumbprint Radio station.
You now have even more ways to discover and enjoy the music you love with Pandora on Apple TV.
Gather around the big screen. The new Apple TV (4th generation) is here and we are excited to be one of the first music apps on this new experience. We designed this app to help you get the most out of Pandora as Apple opens the next chapter on the connected home at its best. …
Whether your style is a one session binge-listen or you like to take your time, below is a handy guide for how to tune in to Serial on Pandora. Step…
Learn to use the Add Variety feature to fall in love with your Pandora stations all over again.
Browse can help you find the perfect station to satisfy any musical mood because everything you see is personalized. It’s also dynamic so it evolves with your musical taste. In this new experience you can easily explore all the countless stations that our musicologists have carefully curated just for you.
Years ago, my band played a show in Los Angeles. It was a prestigious club and it was big deal for us. As is often the case with these shows, we had to guarantee a certain number of people. We knew it would be tight because we hadn’t played L.A. enough to build a local audience, and our local mailing list (as in “postal” mailing list) was pretty small, but we put the word out to everyone we knew and crossed our fingers.
When the time came for us to go on, the sound man stopped us on our way to the stage. He told us we were just short of the audience guarantee (I think it was 150 people) and the manager was pulling us. It was a humiliating moment. We had driven 400 miles, brought a bunch of fans, and now we were being told we couldn’t play.
That moment captured for me the awful challenge that working musicians face. You lug a truck full of equipment thousands of miles a week, sleep on floors, spend hours rehearsing and setting up, and then you sweat attendance every night. The difference between 100 and 300 people at a show is the difference between a slow death and sustainability.
Today marks the day when that starts to change. That era is over.
Today, we shared the news that we are buying Ticketfly – the country’s largest, most-beloved and fastest-growing independent ticketing and digital marketing platform for live events. Last year they sold over 16 million tickets to more than 90,000 events. We’re combining forces to create the world’s most efficient platform for connecting listeners with live shows from their favorite bands. …