Pandora – 10 years and beyond

We’ve crossed the ten-year mark at Pandora. It has been a long and winding road, but never have I been more excited about the future. We’re on the cusp of a massive transformation in the way music is discovered and distributed and everything we’ve done has put us in a position to be the force behind that change.

pandora_analysts[2]When we analysed “Dancing Queen” by Abba (the very first song in the Music Genome Project) we had no idea what lay ahead. We were too naïve to realise just how absurd our idea was. It took about 30 minutes to analyse that single track. We listened multiple times to capture every detail of the recording. Close to 200 attributes were notated using pen and paper, then double-checked by a second music analyst before being transcribed into an Excel spreadsheet. Who knew that this intensive, detailed, manual process would become the foundation for personalised radio.
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Pandora 2015 – 2025

We’ve crossed the ten-year mark at Pandora. It has been a long and winding road, but never have I been more excited about the future. We’re on the cusp of a massive transformation in the way music is discovered and distributed and everything we’ve done has put us in a position to be the force behind that change.

10 Years of Music Discovery

When we analyzed “Dancing Queen” by Abba (the very first song in the Music Genome Project) we had no idea what lay ahead. We were too naïve to realize just how absurd our idea was. It took about 30 minutes to analyze that single track. We listened multiple times to capture every detail of the recording. Close to 200 attributes were notated using pen and paper, then double-checked by a second music analyst before being transcribed into an Excel spreadsheet. Who knew that this intensive, detailed, manual process would become the foundation for personalized radio.
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Another Big Step Towards Artist Empowerment: Pandora & Next Big Sound

NBS-Odesza_for blogIn September of last year we launched the Artist Marketing Platform (AMP) with Artist Insights, a tool that allows every musician on Pandora to view their entire audience and listening history on the service. Thousands of musicians have since claimed their identity and they, as well as their managers, bookers and labels are using the information daily to help plan tours, decide set lists and understand their fans. In February, we added Artist Audio Messaging—a new product enabling direct communication between artists and these fans. Millions of targeted audio messages have already been broadcast from this innovative new system, alerting listeners to new records and local shows from their favorite artists.


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50 Billion Thumbs!

Just a few years ago, Jason Derulo stopped by our offices to celebrate receiving the 10 billionth thumb on Pandora. Today, I am proud to share that we have passed 50 billion thumbs. 50 billion. That’s roughly seven thumbs for every person on Earth.

As milestones go, this one is particularly meaningful. Our entire mission is to give listeners the ability to personalize their experience. Thumbs give each listener the power to make Pandora personal to them. Every thumb up and thumb down has not only made your stations better, but helped us make better song choices for every listener. This is a serious group effort – so, thanks!

As you can imagine, it took a lot of songs to hit 50 billion thumbs. While we can’t share every single one, we did want to highlight some of the more momentous thumb recipients along the way.

FINAL_Milestones 50B thumbs no header
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50 BILLION Thumbs

Just a few years ago, Jason Derulo stopped by our offices to celebrate receiving the 10 billionth thumb on Pandora. Today, I am proud to share that we have passed 50 billion thumbs. 50 billion. That’s roughly seven thumbs for every person on Earth.

As milestones go, this one is particularly meaningful. Our entire mission is to give listeners the ability to personalize their experience. Thumbs give each listener the power to make Pandora personal to them. Every thumb up and thumb down has not only made your stations better, but helped us make better song choices for every listener. This is a serious group effort – so, thanks!

As you can imagine, it took a lot of songs to hit 50 billion thumbs. While we can’t share every single one, we did want to highlight some of the more momentous thumb recipients along the way.

FINAL_Milestones 50B thumbs no header
Read More