OAKLAND, Calif., April 5, 2012 — Pandora (NYSE: P), the leading internet radio service, announced today new metrics that were reached in the month of March 2012.
- Listener hours for Pandora during the month of March 2012 crossed the 1 billion mark, an increase of 88% from 567 million during the same time period last year.
- Share of total U.S. radio listening for Pandora in March 2012 was 5.79%, an increase from 3.04% at the same time last year.
- Active listeners reached 51 million at the end of March 2012, an increase of 59% from 32 million during the same time period last year.
Pandora is releasing key audience metrics on a monthly basis until third party measurement services are in place to provide accurate information on Pandora’s users and usage across platforms.
Pandora also issued an announcement today regarding the Company’s progress in local radio markets across the United States.