OAKLAND, Calif., September 10, 2012 (8:30 a.m. EST) – Pandora (NYSE: P), the leading internet radio service, announced today new metrics that were reached in the month of August 2012.
- Listener hours for Pandora during the month of August 2012 were 1.16 billion, an increase of 70% from 682 million during the same period last year.
- Share of total U.S. radio listening for Pandora in August 2012 was 6.30%, an increase from 3.67% at the same time last year.
- Active listeners were 56.2 million at the end of August 2012, an increase of 48% from 38 million during the same time period last year.
Pandora is releasing key audience metrics on a monthly basis to provide the most current information regarding Pandora’s users and usage across platforms.