Company Overview

Pandora, the leading personalized internet radio service, gives people music and comedy they love anytime, anywhere, through a wide variety of connected devices, including computers, smartphones, Blu-ray players, TVs, and hundreds of other connected consumer devices. Pandora's personalized stations launch instantly with the input of a single "seed" – a favorite artist, comedian, song or genre. The Music Genome Project® is a deeply detailed, hand-built musical taxonomy that powers the personalization of Pandora. Using this musicological "DNA" and constant listener feedback, Pandora crafts personalized stations from the library of more than 900,000 tracks, each of which has been manually analyzed by a professional musician since the project began in January 2000. The Comedy Genome Project™ works in a similar way to create personalized comedy stations.

Today, more than 125 million people throughout the United States have registered to listen to free personalized radio stations on Pandora. These people have developed a deep connection with the service after experiencing the delight of personalized radio listening and discovery. These highly engaged listeners reinforce the value Pandora provides to all involved parties:

1. Musicians, who have found in Pandora a level playing field where their music has a greater chance of being played than ever before;
2. Advertisers, who benefit from the multi-platform reach of Pandora, as well as its best practices in hyper-targeting consumers for specific campaigns;
3. The music industry, which has found in Pandora a highly effective distribution and marketing channel; and
4. Automobile and consumer electronics device manufacturers, who have noted that incorporating Pandora into their product makes it more valuable to consumers.

In addition, mobile technology has been a significant factor in the growth and popularity of Pandora. Beginning with the introduction of Apple's app store in the summer of 2008, Pandora instantly became one of the most downloaded iPhone apps. To date, the Pandora app has been downloaded more than 100 million times on the most popular smartphone platforms in the United States.

Pandora is free, simple and available everywhere consumers are – at the office, in the home, in the car and all points in between. We believe that more than 50 percent of radio listening occurs in the car, making it a crucial arena for Pandora. As of today, BMW, MINI, Buick, Cadillac, Chevrolet, GMC, Acura, Honda, Ford, Lincoln, Mercedes-Benz, Hyundai, Kia, Lexus, Toyota, Scion, Suzuki and Nissan have all publicly announced Pandora dashboard integrations. Other automotive aftermarket products featuring Pandora include Alpine Electronics, Audiovox, Clarion, JVC, Kenwood, Pioneer and Sony.

Currently, Pandora continues to focus on its business in the United States. The personalized radio arena has never been hotter than it is now, thanks to technology that enables radio to be more accessible than ever before. We are proud to have millions of people listening to Pandora in the United States right now and we hope someday to bring Pandora to billions more around the world.

Timeline:
2000 – Tim Westergren's Music Genome Project begins.
2005 – Pandora launches on the web.
2008 – The Pandora app becomes one of the most consistently downloaded apps in the Apple store.
2010 – Pandora is present on more than 200 connected consumer electronic devices ranging from smartphones and TVs to set top boxes and Blu-ray playersm, and is able to stream visual, audio and interactive advertising to computers, smartphones, iPads, in-home connected devices and even cars.
January 2011 – Pandora is the #2 all-time downloaded free iPhone app and the #1 all-time downloaded free iPad app.
May 2011 – Pandora debuts personalized comedy stations.
June 2011 – Pandora is publicly traded on the New York Stock Exchange (NYSE: P).
August 2011 – Pandora is present on more than 400 connected consumer devices.
September 2011 – For the first time since its launch in 2005, Pandora redesigns its website based on HTML5, giving it a sleeker, more modern look and feel.
September 2011 – Pandora debuts workout genre stations.
October 2011 – Pandora One gift cards are available for purchase in retail outlets.
December 2011 – Pandora debuts a live personalized concert series, Pandora Presents.
January 2012 – Pandora now has 23 automotive partnerships (automotive brands and aftermarket manufacturers).
March 2012 – Monthly listener hours for Pandora crossed the 1 billion mark.
April 2012 – Pandora now has 25 automotive partners (automotive brands and aftermarket manufacturers)

Snapshot
Today Pandora, the leader in personalized internet radio, makes up more than 69% of all internet radio listening in the U.S. (Triton Digital Media) and is one of the most popular smartphone apps. Pandora strives to add value to listeners, musicians/comedians, advertisers and the music industry at large. Our dynamic advertising platform applies its best practices to ensure campaigns run effectively on multiple platforms, including online, web, mobile and on a wide variety of connected devices. Today, 70% of Pandora's total listening hours occur via mobile and non-traditional sources, and over the years, listeners have provided billions of pieces of feedback in the form of a "thumbs-up" or "thumbs-down," thereby helping to enrich the Music Genome Project and enable Pandora to curate better stations based on listener preferences.