Pandora in the News
2012
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PANDORA TEAMS WITH TRITON DIGITAL TO MEASURE MORE May 16, 2012 As radio struggles to find an accurate way to combine online and on-air listening numbers to seamlessly present to advertisers, Pandora is taking the necessary steps to take a serious stab at those ad dollars. Pandora says Triton Digital will now measure its audience nationally and locally, the Pandora goal being to pitch advertisers and ad agencies with reliable listening numbers to base buys off of. |
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Pandora CEO Joe Kennedy Aims to 'Disrupt' Broadcast Radio May 15, 2012 Pandora CEO Joe Kennedy is shrugging off competition from the likes of Spotify, saying his company's primary goal at the moment is to "disrupt the broadcast radio market." |
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Ultra-Targeted Advertising: Man Uses Pandora For Marriage Proposal May 15, 2012 So yeah, this happened: Someone, specifically someone named Kyle Taylor, used a Pandora ad to propose marriage to his girlfriend of almost six years. |
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Pandora's summer music hub May 15, 2012 Online radio outfit Pandora has launched a hub page for NBC's Toyota Concert Series On Today. The digital destination features three summertime branded radio stations highlighting artists slated to perform at New York's Rockefeller Plaza this summer, launch buttons for artist-specific stations, and the summer's full concert schedule. |
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Pandora: 70% Listen Using Mobile Device May 9, 2012 More than 70% of listening hours to Pandora originate from a mobile device like a smartphone or a tablet. |
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PANDORA SAYS IT NOW OWNS 6% OF ALL RADIO LISTENING May 9, 2012 Bullet points shot out by the Pandora corporate office highlight April 2012 user listening numbers. And, according to Pandora, it's total take of all radio listening is now up to 6%. |
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Pandora: We're 150,000,000 music lovers strong May 8, 2012 Pandora has surpassed 150 million users, according to CEO Joe Kennedy. The Internet radio service remains the second most downloaded app in the history of Apple's App Store, Kennedy said during a keynote address at the CTIA Wireless conference here today. |
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Pandora Draws More Listeners May 8, 2012 Pandora Media Inc.'s P +4.99% listening hours in April jumped to 1.06 billion, a 87% increase from a year earlier, as the online radio operator continued to attract new listeners. |
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Digital Thrills The Radio Star May 4, 2012 Radio had a fairly formulaic model for decades. Music, news, talk and sports were put together in various combinations to an audience of estimated size and attentiveness. The same went for ads. They were usually 30- or 60-second "theater of the mind" spots incorporating storytelling and music or sound effects into a sales pitch. Pretty simple. Enter digital -- the next disruption, currently in heavy rotation. |
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Pandora: The No. 1 radio station in Los Angeles? April 24, 2012 Pandora, the Internet streaming radio service, is the No. 1 radio station in Los Angeles by audience size, according to a poll released Tuesday by the Media Audit. |
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Dish adds Pandora to Hopper Whole-Home DVR system April 20, 2012 Tired of walking from room to room, bringing your Entourage with you via your minty fresh Dish Hopper? Well, now you can sit down, relax and enjoy a hot cup of your favorite tunes from the same box. Dish has introduced the popular Pandora music service into its Hopper Whole-Home HD DVR System. |
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Big radio sleeps while Pandora preps to creep in on its advertising turf April 17, 2012 As founder and Chief Strategy Officer Tim Westergren tells the Times, Pandora is prepping to encroach on traditional radio's turf much in the same way that Google -- and later, search resellers like Yodle and ReachLocal -- did with print directory advertisers. In 2007 and 2008, print yellow pages and directory companies like R.H. Donnelly and Idearc Media maintained that search wouldn't eat into their profit margins, citing their larger sales forces and deep relationships with local retailers as a major advantage. The arguments coming from terrestrial radio companies (and even some big media buyers) for why Pandora's push into local isn't a real threat sound awfully similar. |
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Pandora and Intel Decode the DNA of Your Favorite Songs April 17, 2012 Pandora announced a new project that gives listeners an in-depth, interactive look at how their favorite songs are categorized by the personalized radio streaming service. Pandora's yearlong Inside the Music program spawned from a sponsorship from Intel and has been top-secret until now. |
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Intel inside the music with Pandora April 17, 2012 Pandora has partnered with Intel to launch Inside The Music. What is it? The new programme explore six musical genres - rock, R&B, electronica, rap, country and classical - and the unique characteristics of each genre as they are categorised within the Music Genome Project, Pandora's 'taxonomy of musical DNA' - the online radio outfit's music analysts have spent the past dozen years analysing tracks one-by-one, identifying up to 450 musical attributes per recording. |
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PANDORA HIRES POLITICAL AD DIRECTOR April 16, 2012 Pandora hires Rena Shapiro in the role of director/political advertising sales, to "evangelize and educate political advertisers on the massive scale and reach that Pandora offers to campaigns." |
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PANDORA HIRES POLITICAL AD DIRECTOR April 16, 2012 Pandora hires Rena Shapiro in the role of director/political advertising sales, to "evangelize and educate political advertisers on the massive scale and reach that Pandora offers to campaigns." |
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Pandora Courts Local Advertisers, by Offering Well-Defined Listeners April 15, 2012 The music was pumping and the finger food laid out in abundance one recent evening in a subterranean Manhattan bar, as executives of Pandora Media, the Internet radio service, mingled with some of their most prized new advertisers. Most of the clients, however, were not representing big corporate accounts or multimillion-dollar national campaigns, but rather local businesses whose budget might top off at $20,000 a month. |
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Calibrating His Life to Music April 12, 2012 Alumnus Steve Hogan heads music operations for Internet sensation Pandora; on the side, he plays the organ at San Francisco Giants home games. |
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Pandora And Intel Unveil 'Inside The Music' April 11, 2012 PANDORA will launch the "Inside The Music" program, presented by INTEL. The show goes behind-the-scenes of the PANDORA Music Genome Project, giving listeners interactive, in-depth views of the music they love. |
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How Pandora Is Winning Over Local Advertisers April 11, 2012 Street Fight spoke with John Hilton, the company's executive director of sales strategy, communication & development, about the challenges of selling Pandora to local merchants, fighting off challenges from iHeartRadio and Spotify, and the future of local sales. |
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CAR DEALER SAYS PANDORA WORKS April 6, 2012 William Feinstein is the President of Planet Honda in New Jersey. He was so impressed with the results and the trackability of his campaign with Pandora that he signed on for a year. |
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Pandora says local advertisers are using it in greater numbers April 5, 2012 Pandora's personalized radio service says that more than 400 local advertising campaigns are on deck to run in the first quarter of 2012. |
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Pandora Crosses One Billion Listener Hours In March April 5, 2012 Pandora has released its listener metrics for the month of March, touting that listener hours crossed the one billion mark last month for the first time ever. This was an incredible increase of 88 percent from 567 million listening hours in March of 2011. |
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Pandora Gets Into Nissan Altimas, Suzukis April 4, 2012 PANDORA has consummated deals with NISSAN and SUZUKI to offer in-car availability of the online radio service. |
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'Oh my God, I like Celine Dion' March 28, 2012 The success of internet radio service Pandora is testament to the power of personalisation. Founder and CEO Tim Westergren told the ARF's Re:think conference in New York how the company has managed to reach nearly 50 million listeners and a market capitalisation of $1.75bn. |
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Pandora founder talks targeting, advertising in keynote address March 27, 2012 As internet radio content becomes increasingly targeted to individual musical tastes, marketers and advertisers can capitalize on that trend, said Tim Westergren, founder and CSO of Pandora Radio, during his March 27 morning keynote address at Re:Think, The Advertising Research Foundation's annual convention in New York City. |
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Pandora staff - not computers - analyze 10,000 songs each month March 27, 2012 Pandora Media, Inc. senior music analyst Michelle Alexander says the music analyst job description at the Oakland-based company was designed with professional and semi-professional musicians in mind. |
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Power Player: Joe Kennedy March 20, 2012 While some still debate whether Pandora is a form of radio or not, the service itself continues to expand its audio empire. Its "player" initially was found on computers, but its popularity exploded once it found its way into mobile phones. Now Pandora's aggressively working its way into more automobile dashboards. Despite concerns about a painfully high royalty rate and living up to Wall Street expectations, Pres./CEO Joe Kennedy remains bullish on the company's future. Here's why... |
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Power Rangers: Adweek's SXSWi Portrait Gallery March 19, 2012 Tom Conrad, CTO, Pandora |
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PANDORA BEEFING UP SALES TEAM March 19, 2012 Pandora has made three appointments in its growing advertising unit. |
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Pandora's Tim Westergren Wants to Make Musicians Respectable March 14, 2012 Just ask Tim Westergren, the co-founder of the Oakland, Calif.-based online radio platform Pandora. Not only does he want to build a lasting company, but he also wants to help musicians to quit their day jobs. |
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Pandora to be present at this year's SXSW March 12, 2012 Pandora, the uber-popular online radio service is making its way to SXSW in Austin, Texas for the first time. |
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Pandora brings brands to SXSW March 9, 2012 Online radio outfit Pandora is aiming to connect brands, bands and fans at SXSW with live branded experiences at the Pandora Discovery Den in Austin. |
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The Future of Pandora: When Internet radio will be in everyone's hands March 4, 2012 The near future for Pandora, he went on, involves what it's doing now. Broadening the listener base. Getting on more devices. |
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Pandora, Clear Channel Continue Growth In Triton Digital Rankings February 29, 2012 Triton uses its Average Active Sessions (AAS) to rank online broadcasters, and for the Domestic work week ranker (M-F, 6a-8p)Pandora grew from 1.143 million AAS in December to 1,192,114 AAS in January. Pandora also had just under 489 million session starts in January and is poised to cross half a billion as soon as this month. |
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Pandora Leaps With Limited Breaks February 29, 2012 The personalized Internet audio service is conducting a cross-platform promotion to support the launch of the 2013 Lexus GS, available now at dealerships. |
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Westergren Goes Where the Money Is February 15, 2012 Pandora founder and Chief Strategy Officer Westergren spoke with Radio World News Editor/Washington Bureau Chief Leslie Stimson at the January CES show, surrounded by several devices that now feature Pandora or will soon. |
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Most installed Google TV apps include Napster, Pandora, and CNBC February 13, 2012 Xyologic's report found that 4,793,000 exclusive Google TV apps (meaning, apps that were created specifically for the TV and not a tablet or mobile device) have been installed since August 2011. The bulk of those installations (4,441,000) come from apps that were preloaded by the Google TV device manufacturer, and make up the top six most installed apps. Those include Napster, Pandora, CNBC Real-Time, TV & Movies for Google TV, Photos for Google TV, and Twitter. |
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Advertisers start thinking outside box with Pandora February 10, 2012 Free Internet radio upstart Pandora Media Inc. and other online players think they've opened the box to a new advertising market in Phoenix and nationwide. |
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Puma Teams With Pandora's 'Workout' Stations February 9, 2012 Puma has brought its new Pumagility brand to Pandora through sponsorship of a dozen workout-oriented stations on the online radio service. |
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First Mover: Simon Fleming-Wood February 6, 2012 The Pandora CMO wants to preserve the brand's intimacy, even as its base grows. |
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How Tim Westergren dials in approval from Pandora's customers and employees to drive growth February 1, 2012 You could say that Tim Westergren is a bit of an expert when it comes to managing feedback. As founder and chief strategy officer of Pandora Media Inc., which runs the streaming music web site Pandora.com, he's elevated the business philosophy of "listen to your customers" to another level. |
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Opening the Music Box January 27, 2012 After nearly a dozen years working through royalty-fee negotiations, forging partnerships with hardware companies and perfecting its technology, Pandora Media Inc. (NYSE: P) has become a household name synonymous with personalized radio. "We've hit many rough spots," says Founder and Chief Strategy Officer Tim Westergren, 45, who maxed out credit cards and fought off skeptics along the way. "But we had an unshakable belief that we could make it work. Pandora is transforming the last medium yet to be disrupted by the Internet." |
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Mobile Hot Spots: Web Radio, Apps Move to the Dashboard January 25, 2012 This year, auto makers are accelerating a drive to link your next car's dashboard to all the music and data stored in the Internet cloud. |
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Pandora Dominates December Triton Digital Rankings January 23, 2012 Triton Digital has released its latest Internet audio ranker for December 2011, with Pandora on top once again. |
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Pandora Reports Strong Audience Growth For 2011 January 23, 2012 Pandora Media Inc. (P) reported strong growth in a key demographic across top U.S. radio markets for last year, based on estimates from a research firm it commissioned last year. |
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Let the Music Play: Pandora Founder Tunes Into What People Want to Hear January 19, 2012 The company's 46-year-old chief strategy officer talked to The Wall Street Journal about the service. |
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Could Pandora Presents Be A Boon to Touring Musicians Of All Ilks? January 18, 2012 Tuesday night, Pandora Radio held the second in its series of Pandora Presents live shows, an intimate concert at New York's Bowery Ballroom featuring Portland, Oregon (by way of Alaska), band Portugal. The Man. The show -- packed wall-to-wall with fans like those described above -- was indicative of the potential Pandora has to both help fans connect with their favorite acts (and discover new favorites), as well as furnish enthusiastic concert-goers for up-and-coming and established musicians alike. |
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PANDORA ANNOUNCES LIVE EVENT IN NYC January 17, 2012 Pandora says "Portugal. The Man" will headline the next live music event in the Company's new series of free, personalized concerts. |
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Pandora sees huge jump in audience January 17, 2012 Tim Westergren's baby, the Pandora personalized online radio service, has more than 125 million registered users, a huge jump from 75 million at the same time last year. Pandora has expanded its reach into the car, with 16 alliances -- including new ones with Kia and Acura -- compared with four car companies this time last year. |
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The Lost Audience: Pandora Founder On Music Discovery January 15, 2012 One musical gatekeeper I've had luck with is Pandora. I like what's behind Pandora founder Tim Westergren's baby, the Music Genome Project -- an algorithm that compares the music you like with other music on thousands of different points. (If only the dating software worked so well.) |
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Pandora shares rise as users grow January 12, 2012 Pandora impressed investors this week when it revealed it now has 125 million registered users, up from 80 million just under a year ago. It also now claims an average listener of 18 hours a month, which Wedge Partners analyst Martin Pyykkonen said is six times more than its closest competitor Clear Channel's iHeartRadio. |
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Pandora focuses on cars January 11, 2012 Pandora co-founder Tim Westergren doesn't drive much. "I'm a public transport guy," he said. But he does know that half of all radio listening is in cars and that's made the auto market the Internet radio company's major focus over the past year. |
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Pandora Wants to Disrupt Traditional Radio: CEO January 11, 2012 Internet radio company Pandora is "laser focused" on expanding its market share and disrupting the traditional radio business, CEO Joseph Kennedy told CNBC |
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Streaming Music Has a Problem--It's a Huge Success January 10, 2012 Pandora, Spotify and others need revenue--and where they want to get it from is ruffling feathers |
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Pandora is leading the internet radio front by entering your car January 10, 2012 While competition in the streaming music service market has steadily increased over the past year, Pandora is still strongly in the lead, according to new metrics the company announced at the Consumer Electronics Show today. |
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Pandora Unveils Big Partnerships January 10, 2012 Pandora Chief Strategy Officer and Founder Tim Westergren on car partnerships and company growth. |
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Creating The Perfect Pandora Playlist Takes More Than Algorithms--It Requires Humans January 9, 2012 The tech wizards in this month's Fast Talk say they know what you want before you do. Here, Pandora CTO Tom Conrad talks about how to use the "musical DNA" of songs to create personal playlists. |
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Pandora crosses the 1,000,000-Active Sessions mark in Triton Digital ranker January 5, 2012 In the just-released November Triton Digital rankers, Pandora becomes the first Internet audio service to crack the one-million mark, with a measured 1,045,551 sessions. |
