The Pandora Brand: Let There Be Music

With today’s release of Pandora 5.0 on iOS devices, you will see some refinements to our logo, our app icon, and our visual design. These changes will also be available soon on our website and Android devices. I wanted to take a moment to share the thinking that led to these changes.

When I joined Pandora as its first CMO, I was drawn to the company for a singular reason: it has a clear mission. The principle that drove Tim to start the Music Genome Project in 1999 – to help people enjoy and discover music they love while connecting working artists with new fans – remains the central mission of Pandora today.

Now, almost two years later, I know first hand the commitment and pride of the people who work at Pandora. Our listener support team personally answers each of the tens of thousands of emails we receive each month, usually the same day.  Professional musicians and musicologists spend up to an hour meticulously analyzing each song that goes into the Music Genome Project in order to make better recommendations. Curators, music programmers, data scientists and engineers work together to solve the challenge of making better musical connections for each and every listener. Read More →

Introducing the New Pandora App for iPad

We’ve found that Pandora listeners love their tablets and will listen to Pandora pretty much wherever their tablets will go: in the kitchen, the office, the living room, the dining room, the bedroom, the garage, the back yard – even in the shower.  (In which case, we assume the tablet is nearby or utilizing a properly tested waterproof case.)

pandora_iPad_hor_optionsSo we are excited to announce the new Pandora 5.0 for iPad.  With this latest version of the Pandora mobile app, we’re bringing a host of new features to the iPad while enhancing and optimizing the experience for the larger iPad screen size.

We’re on a constant mission to provide our listeners with the best possible listening experience – across all devices – so this new Pandora for iPad app includes a number of updates as a direct response to what our listeners told us they wanted most.

New features include enhanced playback and personalization, deeper music discovery and exploration, easy access to a personalized music profile and the ability to connect and share music with friends. Read More →

From the Curators: Back to School With Pandora

Remember back in grade school when we all dreaded going back to school? There was all that back to school shopping, and then there was the very first day back in class when our shoes and backpacks were so new you could smell them a mile away.

schoolThankfully, we’re older now and we can do our own shopping. Or we can just put on the same stuff that we wore last year. But who wants to listen to nothing but last year’s hits? It’s way too soon to get nostalgic for 2012.

That said, we’ve put together some sweet Back to School stations that are ripe with fresh new jams, like our Back to School Hits 2013 station. But don’t worry – there are also some well-worn tunes that fit just as comfortably as last year’s jeans. Read More →