Over the next couple of months, we will be implementing some changes to our Pandora One subscription plan so that loyal listeners can continue to enjoy a premium, ad-free Pandora experience.
We’ve been fortunate to be able to offer Pandora One at an affordable price since its debut in 2009 at $36 per year and later with the introduction of a monthly subscription for only $3.99 per month. Over this same period, the costs of delivering this service have grown considerably. For example, the royalty rates Pandora pays to performers via SoundExchange for subscription listening have increased 53% in the last five years and will increase another 9% in 2015. Read More →
Back in the early days of Pandora, I was frequently the person who would post to our blog with news about the latest product enhancements and company milestones. Through the years others increasingly filled that role, but I wanted to pop up here one more time to share one last bit of news: after 10 years, I’m in the process of handing over product and technology leadership to others and transitioning to an advisor role.
I just sent the following email to the Pandora team and I wanted to share it with you as well.
In May of 2004 I met [Pandora founder] Tim for breakfast at a diner in Potrero Hill. I was there to learn about his company Savage Beast and consider the opportunity to join the team of 10 or so he’d assembled. While perhaps I had reservations about the business (music kiosks for book stores!), I knew at once that I wanted to throw my lot in with Tim. Fast forward 10 years and it has truly been the adventure of a lifetime.
The story of Pandora has had many chapters and through most of the twists and turns, I was solely focused on how I could help get the company to the next stage. Rarely did I stop to think about a world where I didn’t make my contribution to the next chapter. I confess though that maybe 18 months ago, I started to think about what I’d need to do to hand over the pen so others could author chapters after my eventual departure.
Then [Pandora's former CEO] Joe’s decision to leave pushed all of those thoughts to the side. My focus for the last twelve months has been to ensure that the company landed confidently in the hands of an exceptional new leader. We’ve found that leader in [Pandora's new CEO] Brian. As I look at the revitalized executive leadership team he has put in place, consider the great leaders on my own team, and contemplate the exciting roadmap we’ve set for the future, I’ve decided that all the pieces are in place to allow me to step aside and let others write the next chapters.
So today we’ve announced that in three months I’ll be transitioning to an adviser role.
We’ve also announced that, effective today, [former Pandora VP of Engineering] Chris Martin has been promoted to Chief Technology Officer and will join the executive leadership team representing our engineering efforts. We are also promoting [former Pandora VP of Technical Operations] Steve Ginsberg to Chief Information Officer today and he and his team will now report to [Pandora CFO] Mike Herring. I’m as proud of all the senior leaders on my team — Chris, Steve, [Pandora VP of Design] Tony and [Pandora VP of Product Management] Mike — as I am about anything I’ve ever accomplished here. These promotions are one reflection of that, and they are richly deserved. If there are successes from the last 10 years you credit to me, they’d almost surely more fairly be credited to Chris, Steve, Tony and Mike.
If you have ever been to South by Southwest (SXSW) Conference and Festival, you know that 6th Street is like a musical pulse running through the heart of Austin. Live music comes pouring out from every direction as attendees file down the closed off street, their ears guiding their next move. For music lovers, it’s a magical experience. At Pandora, we love getting to bring the thrill of discovering an artist to life through live performances, but we also don’t want you to miss out if you can’t make it to Austin for SXSW. That’s why we’ll be live streaming all four days of our third annual Pandora Discovery Den. Read More →
In the past few months, we’ve launched two new listener-requested features on mobile that have received overwhelmingly positive responses: our Sleep Timer and Alarm Clock. Today I’m happy to share that we released version 5.2 for Android, allowing listeners to fall asleep and wake up to their favorite Pandora music on their Android tablets in addition to their smartphones.
Just like on Android smartphones, the functionality of Sleep Timer and Alarm Clock will work the same across tablets (including Kindle Fire) that have updated to the latest version of the Pandora app. You can find the Sleep Timer and Alarm Clock options in your settings drawer, located in the upper right corner of your Pandora app screen.
Twenty people are silently gathered around a table, heads bowed in concentration, listening closely.
“Did you hear it?”
“I feel like I heard it, but only in a couple tiny parts.”
“Really? I can totally hear it!”
“Wait, play it again, I’m not exactly sure what we’re listening for.”
“No, no, no! I’ve got the perfect example. Here, check this out.”
Someone else cracks open a laptop, starts playing a different song at the same time, people chime in with their opinions, voices and music overlap, it gets heated, and suddenly we’re in full-voiced debate like a mob of British Parliamentarians.
The burning issue at hand: identifying and scoring guitar twang. You know, that sproingy nasal boing of a plucked string, often associated with Country music. Twang can be produced through picking technique, by location of the pick on the neck, by the choice of pick-ups on the guitar, or by the amplifier in use. Each of those twangs sound a little different. And what about twang on the acoustic guitar? What if a steel-string guitar is used to pluck a few twangy notes now and then so you know that greater twang exists, even if it’s mostly strummed? The brain kind of fills in greater twang awareness during the less twangy strummed sections. How should we acknowledge brain twang? Read More →
I was a teenage skater, which back in the eighties meant I didn’t meet many girls. But there was one – Brynn was what we affectionately called a “Skate-Betty.” She stood out from the others with her sun-bleached bowl-cut, hi-top Vans, a flannel tied around her waist and a warm California smile that gave me the courage to ask her out. We instantly bonded on music. She was into many of the same Skate Rock bands that I listened to like JFA and Agent Orange. But she also turned me on to stuff I’d never heard before like Voivod and Reagan Youth.
Do you remember the first mix-tape you made for a crush? What about the opposite – a mix that you curated following a heart-bludgeoning break-up? As we approach Valentine’s Day, it’s easy for me to flashback to the very first amorous mix that I recorded…and my first break-up tape. Allow me to share a few of the lessons that I learned from building those mixes.