Recent Articles

Changing the Odds for Touring Bands

I spent my twenties in rock bands, much of that playing live shows across the western United States. We drove thousands of miles, never knowing how many people would show up to see us play.  We played to empty rooms more times than I care to remember. We tried everything, from physical mailers to our fan list, to stapling flyers on telephone poles and standing on street corners handing out leaflets to pull people in. The marketing never really worked, and it wore us out.


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Serial is coming to Pandora

Are you one of the millions hooked on Serial after Season 1? Heard about it but haven’t listened yet? Well, you’ll be excited to hear that Pandora is now the exclusive streaming partner for Serial Season 2! For those…
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The future of live music has arrived

TN_Newsflash-02

Years ago, my band played a show in Los Angeles. It was a prestigious club and it was big deal for us. As is often the case with these shows, we had to guarantee a certain number of people. We knew it would be tight because we hadn’t played L.A. enough to build a local audience, and our local mailing list (as in “postal” mailing list) was pretty small, but we put the word out to everyone we knew and crossed our fingers.

When the time came for us to go on, the sound man stopped us on our way to the stage. He told us we were just short of the audience guarantee (I think it was 150 people) and the manager was pulling us. It was a humiliating moment. We had driven 400 miles, brought a bunch of fans, and now we were being told we couldn’t play.

GG2A3649That moment captured for me the awful challenge that working musicians face. You lug a truck full of equipment thousands of miles a week, sleep on floors, spend hours rehearsing and setting up, and then you sweat attendance every night. The difference between 100 and 300 people at a show is the difference between a slow death and sustainability.

Today marks the day when that starts to change. That era is over.

Today, we shared the news that we are buying Ticketfly – the country’s largest, most-beloved and fastest-growing independent ticketing and digital marketing platform for live events. Last year they sold over 16 million tickets to more than 90,000 events. We’re combining forces to create the world’s most efficient platform for connecting listeners with live shows from their favorite bands.
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Pandora – 10 years and beyond

We’ve crossed the ten-year mark at Pandora. It has been a long and winding road, but never have I been more excited about the future. We’re on the cusp of a massive transformation in the way music is discovered and distributed and everything we’ve done has put us in a position to be the force behind that change.

pandora_analysts[2]When we analysed “Dancing Queen” by Abba (the very first song in the Music Genome Project) we had no idea what lay ahead. We were too naïve to realise just how absurd our idea was. It took about 30 minutes to analyse that single track. We listened multiple times to capture every detail of the recording. Close to 200 attributes were notated using pen and paper, then double-checked by a second music analyst before being transcribed into an Excel spreadsheet. Who knew that this intensive, detailed, manual process would become the foundation for personalised radio.
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Pandora 2015 – 2025

We’ve crossed the ten-year mark at Pandora. It has been a long and winding road, but never have I been more excited about the future. We’re on the cusp of a massive transformation in the way music is discovered and distributed and everything we’ve done has put us in a position to be the force behind that change.

10 Years of Music Discovery

When we analyzed “Dancing Queen” by Abba (the very first song in the Music Genome Project) we had no idea what lay ahead. We were too naïve to realize just how absurd our idea was. It took about 30 minutes to analyze that single track. We listened multiple times to capture every detail of the recording. Close to 200 attributes were notated using pen and paper, then double-checked by a second music analyst before being transcribed into an Excel spreadsheet. Who knew that this intensive, detailed, manual process would become the foundation for personalized radio.
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Another Big Step Towards Artist Empowerment: Pandora & Next Big Sound

NBS-Odesza_for blogIn September of last year we launched the Artist Marketing Platform (AMP) with Artist Insights, a tool that allows every musician on Pandora to view their entire audience and listening history on the service. Thousands of musicians have since claimed their identity and they, as well as their managers, bookers and labels are using the information daily to help plan tours, decide set lists and understand their fans. In February, we added Artist Audio Messaging—a new product enabling direct communication between artists and these fans. Millions of targeted audio messages have already been broadcast from this innovative new system, alerting listeners to new records and local shows from their favorite artists.


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