The Pandora Team

It’s Beginning To Sound A Lot Like…Holiday Music!

The holiday season is in full swing – whether you like to listen to your favorite holiday tunes in the warmth of your own home, alone during your morning commute or openly during grand sing-alongs at the office – we at Pandora know that since the beginning of November, millions of you have rocked out to holiday music on Pandora.

It’s up to you to decide how you prefer to enjoy the holiday classics, but have you ever wondered how the rest of the country does? Read More →

Meet the Minds Behind Pandora’s Holiday Genre Stations

All year, we’ve been giving our music analysts a lot of well-deserved love on this blog but, to celebrate our close relationship with holiday music, we wanted to instead highlight the masterminds behind Pandora’s famous holiday genre stations.

In addition to seeking out new music to add to Pandora, this group of music experts comes to work everyday to organize Pandora’s catalog of more than a million tracks into nuggets of curated musical greatness, usually based on a specific genre (Classic Rock), time period (2000s Hip Hop), mood (Relaxation) or event (Country BBQ or Christmas). Find our full selection of genre stations here.

Our holiday genre station collection offers a wide variety of holiday listening options, from Gospel Christmas to Rockin’ Holidays and everything in between. Here are some fun factoids about the actual people that work very hard to create the stations that fuel your holiday cheer this season: Read More →

From the Working Musician: Patrick Laird of Break of Reality in support of Internet Radio Fairness

I am a musician in the cello rock band Break of Reality and I support the Internet Radio Fairness Act. I am traveling to Washington, DC to help the US House Judiciary Committee understand the positive effect Pandora has had on my musical career. I am submitting the following letter to Congress in support of this legislation.


November 26, 2012

Dear Chairman Goodlatte and Representative Watt,

As a musician with Break of Reality, an independent music group, I would very much like to have my voice heard with regard to the Internet Radio Fairness Act. Internet radio has provided tremendous exposure for my band. I would like to share how important it is to help create fair legislation so that companies like Pandora can flourish and expand, creating more opportunities and revenue for us as musicians.

Break of Reality has been performing for almost a decade now, and next to performing live, internet radio has proved to be the greatest asset to the growth of our group. Our exposure on Pandora and Spotify has led directly to a huge increase in music sales through digital music stores such as iTunes and, and has created great performance opportunities by exposing our music to concert presenters around the country who hire us to perform.

Furthermore, these concerts are being filled largely by fans who find our music exclusively through companies like Pandora.

To be more precise, in the first twelve months of being included in Pandora’s music library, our digital album sales increased by 290% from the year prior. In the subsequent 12 months, sales rose 406% from our pre-Pandora days. The day before submitting this letter,

Break of Reality asked its Facebook fans, in an objective manner, how they discovered our music for the first time. With an overwhelming response from our fans, the results were staggering: 44% of fans polled discovered our music through internet radio, 31% through live performance, 15% from a friend, and 9% through Youtube and other internet outlets. It is clear that the effectiveness of internet radio with regard to both product sales and promotional power is overwhelming, and the success and expansion of these companies are of the utmost importance for the future of our group.

As musicians who have decided not to work with a record label, my band does not have the capital to invest in large traditional media promotional campaigns and is instead focused on finding more viable promotional opportunities. Internet radio creates an unparalleled opportunity for us to reach millions of people who otherwise might not discover music like ours. On a larger scale, internet radio helps listeners discover new artists, enriching the musical landscape of our country.

It is disappointing to me to see that some well-known artists have been enlisted in the campaign against the bill. They don’t speak for all working artists. I would imagine that a vast number of independent musicians are largely unrepresented in this debate, perhaps because they don’t have the financial or legal resources to voice their opinion.

I hope you allow me and the many other working musicians who support this act the opportunity to help create more appropriate legislation to help innovative companies like Pandora flourish, and great artists find more exposure in this changing musical world.

Patrick Laird

If you would like to discuss this issue with me, I encourage you to participate on the Break of Reality Facebook fan page.

-Patrick Laird (Break of Reality)

SXSW, Here We Come…

Every March, music aficionados and fans alike head to Austin, Texas for the renowned SXSW festival and it’s only a natural fit for Pandora to be there too. We are excited that, for the first time ever, we will have an official presence at the festival.

Because Pandora enriches the lives of music fans by helping them discover and rediscover music they love, we are bringing that concept to life with the Pandora Discovery Den. The Pandora Discovery Den will be hosted at the legendary Austin venue Antone’s from Tuesday, March 13 through Friday, March 16.

We will treat attendees to a variety of live musical performances, spanning from Rock to Hip Hop to Americana, including Theophilus London, WALK THE MOON, Gary Clark Jr and Bahamas. Attendees will also have the chance to win daily raffles with limited-edition items, participate in hands-on technology demos and much more! Read More →