Over the next couple of months, we will be implementing some changes to our Pandora One subscription plan so that loyal listeners can continue to enjoy a premium, ad-free Pandora experience.
We’ve been fortunate to be able to offer Pandora One at an affordable price since its debut in 2009 at $36 per year and later with the introduction of a monthly subscription for only $3.99 per month. Over this same period, the costs of delivering this service have grown considerably. For example, the royalty rates Pandora pays to performers via SoundExchange for subscription listening have increased 53% in the last five years and will increase another 9% in 2015. Read More →
If you have ever been to South by Southwest (SXSW) Conference and Festival, you know that 6th Street is like a musical pulse running through the heart of Austin. Live music comes pouring out from every direction as attendees file down the closed off street, their ears guiding their next move. For music lovers, it’s a magical experience. At Pandora, we love getting to bring the thrill of discovering an artist to life through live performances, but we also don’t want you to miss out if you can’t make it to Austin for SXSW. That’s why we’ll be live streaming all four days of our third annual Pandora Discovery Den. Read More →