Fortune Magazine

Traveling in search of a good tune: The musician and founder of Pandora,
Tim Westergren, travels to learn about his radio audience.
by Eugenia Levenson

May 30th, 2008

As a musician, Tim Westergren knows the importance of staying close to the fans. These days his main gigs are with devotees of Pandora, the online radio service that creates playlists around users' favorite songs and boasts over 12 million registrants. In 2006, on a trip to Austin, Westergren, 42, launched Pandora's "meet-ups" with a casual blog post inviting local listeners to a café. Now the town-hall-style meetings are a big part of his job. Though the ad-supported site is still not profitable, its users are key allies in the royalty battle between online radio and the record industry. We caught up with Westergren in Oakland, where Pandora is based.

Read the whole interview at CNNMoney.com