Pandora One Subscription Changes

UPDATE:  You’ve asked and we listened.  We are excited to announce that as of today, December 2, 2014, the option to be billed annually is back and available for purchase from your computer.  We’re constantly working to make Pandora One the best possible experience and we are dedicated to providing you with the best personalized radio in the world.  Thank you for your passion for our service and for your support.

For more information on the annual plan click here.

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Over the next couple of months, we will be implementing some changes to our Pandora One subscription plan so that loyal listeners can continue to enjoy a premium, ad-free Pandora experience.

Screen Shot 2014-03-18 at 1.37.00 PMWe’ve been fortunate to be able to offer Pandora One at an affordable price since its debut in 2009 at $36 per year and later with the introduction of a monthly subscription for only $3.99 per month. Over this same period, the costs of delivering this service have grown considerably. For example, the royalty rates Pandora pays to performers via SoundExchange for subscription listening have increased 53% in the last five years and will increase another 9% in 2015.

In order to continue to provide an ad-free listening option, we are implementing some changes to the way we price Pandora One, including a modest price increase for new Pandora One subscriptions:

  • Existing Pandora One monthly subscribers that remain active will not experience a price increase at this time and will continue to pay $3.99 per month.
  • For new subscribers, the subscription price will change to $4.99 per month starting in May.
  • Existing annual subscribers that remain active will migrate to a discounted loyalty price of $3.99 per month at their next renewal period.
  • We are ending the annual subscription option.

Beginning this week, annual subscribers approaching their renewal date will be notified as the update is applied to their subscription. Monthly pricing for new subscribers will take effect in May, allowing time for new subscribers to take advantage of discounted loyalty pricing if they subscribe before then.

Our listeners are our top priority and, while this affects only a small percentage of our listeners (3.3 million subscribers of more than 250 million registered users total), we hope that you understand why we have taken these steps. Our goal is to continue to be your go-to internet radio destination and enable you to hear the music you love wherever and whenever you want.

Pandora

The Pandora Team http://www.pandora.com/

1,081 thoughts on “Pandora One Subscription Changes

  1. My pandora account is with my friends credit card # I want to switch it over to my credit card what should I do

  2. I paid to upgrade my Pandora on 5/19 but continued to have ads. I then received another notice to upgrade which I did today for another $4.99. I contacted Apple support, and they advised that my account would be credited for one of the months. However, my credit card was charged AGAIN today. I’ve contacted them again, but they instructed me to also contact Pandora. I want this resolved IMMEDIATELY!!!

  3. I love Pandora and have been a subscriber for years. As my life has changed I’ve started to wish you had the option for multiple simultaneous devices on one account. You see, I listen on my laptop, or streaming through my phone while I drive. But I also have it setup on my home stereo, which my Kids love to turn on. When that happens I start to get nasty emails about overusing the subscription. It seems like if there was a plan that raised the number of simultaneous streams that would be the ideal.

  4. I have been a loyal pandora one member for over a year. I use this for my business. I just received an email that stated my membership has been transferred. What in the world happened and how do I get it changed back??

    • Hello Tiffany – if you are sharing an Apple ID/Google Play ID with someone else, that’s probably how your subscription transferred to another account.

      You’ll need to email us for more help: http://pdora.co/writeus.

      -Kim

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