Pandora One Subscription Changes

Over the next couple of months, we will be implementing some changes to our Pandora One subscription plan so that loyal listeners can continue to enjoy a premium, ad-free Pandora experience.

Screen Shot 2014-03-18 at 1.37.00 PMWe’ve been fortunate to be able to offer Pandora One at an affordable price since its debut in 2009 at $36 per year and later with the introduction of a monthly subscription for only $3.99 per month. Over this same period, the costs of delivering this service have grown considerably. For example, the royalty rates Pandora pays to performers via SoundExchange for subscription listening have increased 53% in the last five years and will increase another 9% in 2015.

In order to continue to provide an ad-free listening option, we are implementing some changes to the way we price Pandora One, including a modest price increase for new Pandora One subscriptions:

  • Existing Pandora One monthly subscribers that remain active will not experience a price increase at this time and will continue to pay $3.99 per month.
  • For new subscribers, the subscription price will change to $4.99 per month starting in May.
  • Existing annual subscribers that remain active will migrate to a discounted loyalty price of $3.99 per month at their next renewal period.
  • We are ending the annual subscription option.

Beginning this week, annual subscribers approaching their renewal date will be notified as the update is applied to their subscription. Monthly pricing for new subscribers will take effect in May, allowing time for new subscribers to take advantage of discounted loyalty pricing if they subscribe before then.

Our listeners are our top priority and, while this affects only a small percentage of our listeners (3.3 million subscribers of more than 250 million registered users total), we hope that you understand why we have taken these steps. Our goal is to continue to be your go-to internet radio destination and enable you to hear the music you love wherever and whenever you want.

Pandora

The Pandora Team http://www.pandora.com/

696 thoughts on “Pandora One Subscription Changes

  1. I have been a long time Pandora subscriber. I cannot stand that you have gone to monthly rates and the comment that you have not raised your prices since 2009 is not true. I don’t mind minimal pay increases but you’ve been steadily raising your prices since I started when it was free. And when I went on to renew I don’t have a renewal discount, it’s 4.99 a month. That’s with tax 5 something which comes out to 60+ a year. Going from 36.00 to 60.00 is almost a double increase.

    Unless I can get the 3.99 rate which I hate that you will not let me do one time billing for the year, I won’t be renewing

    I love Pandora, always have but it’s just getting to expensive and ridiculous with the price jumps. I told you a while back if you did this again that I would not stay and it looks like it didn’t matter what my thoughts were on the matter. I totally understand price increases, though my business rates have not changed in 14 years, but doubling your prices is crazy guys.

  2. I just canceled my renewal [up on 9/5/2014]. I’m okay raising prices. I may not like it, but it’s business and that happens in business. There are plenty of services that charge monthly with no annual subscription option. I do not participate in monthly billing [except utilities]. Pandora is OKAY but is not perfect, and without the option to give money the way I want to [it is my money until I give it to you], I am uncomfortable continuing the service. I already pay for Music Match with iTunes and that comes with Radio. It’s also OKAY, but good enough in this case.
    As an aside: I tried de-selecting auto-renew in the billing section of my account and it asked for confirmation, then reloaded the page with auto-renew still enabled. Felt trapped for a minute until I realized you can delete your credit card information: that did it. So if you are looking to end your auto-renew and are having trouble, delete your card information [same page as the renew box].

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