Introducing Pandora’s Open Music Submission Process: Getting Your Music Heard

curation picAt Pandora, our central mission is connecting artists with listeners who will love their music. Our goal is to enable every talented artist to reach the audience they deserve, without regard to the style of their music or their popularity.

When it comes to access and promotion, enormous hurdles have always confronted musicians and comedians, especially independent or self-releasing artists, in getting an equal opportunity to be heard. This is why I’m thrilled to introduce our new open music submission process.

The new open submission process is designed to make it as easy as possible for talented artists to reach the over 70 million potential fans that listen to Pandora every month.  It couldn’t be more simple – a digital, three-step process where artists can submit tracks for consideration. No pre-requisites. No CD required. Just fill in your contact info with links to preview tracks… no hurdles and a level playing field.

You can check out the new submission process at

The recording industry needs indie and self-releasing artists to thrive. Internet radio offers an unprecedented opportunity to make that a reality. Last year, over 10,000 artists each reached more than 350,000 unique listeners on Pandora (up from 250,000 the year before). Our music curation team approved more than 3,700 independent album submissions. Most of this great music would never see the light of day on terrestrial radio.

Our mission is to create the largest and most relevant audience for all great music. And it’s great for our listeners too, as they can expect to discover even more music they’ve never heard before.

So don’t wait.  Now’s the time… Point us to your music!

Tim Westergren


58 thoughts on “Introducing Pandora’s Open Music Submission Process: Getting Your Music Heard

  1. Hi just went to your link “Introducing Pandora’s Open Music Submission Process” and got this……
    “Server Error
    We’re sorry, there has been an unexpected error with our server.
    Please try again, or visit the Pandora Home Page”
    Is everything ok?
    Mike Wilkie of The Pikey Project

  2. How can we, the listeners of Pandora, find artists who are independent? The “Indie” stations don’t seem to be truly “indie”. I’d love to have a station of only indie rock!

    • Joe,
      Pandora does not really support Indie Artists as indicated by the previous threads. I know personally, I have had 2 albums rejected by Pandora’s Censor/Filter. What we as Indie Artists tend to do to avoid these type of corporate politics, is to steer our listeners to networks that are indie friendly and allow the listener to choose for themselves. Checkout GrooveShark,, nimbit, etc. Apple and YouTube are about to make radio as we know it irrelevant anyway, and everything will be available as streams to everyone. The sooner the better..

      • I have found the same thing. I think Pandora was friendly to the indie artist years ago, but no longer. It seems as though they have changed their business model. They have too many free listeners and have to rely on ads to make money. This is simply where we are (same for Spotify, who may put them out of business) No worries, there are plenty of really good outlets for the indie artist. Pandora is missing out on the direction of the music industry and I believe it is going to put them out of business.

  3. Is this not implemented yet? I just tried it, and I still need to provide a link to purchase the release from iTunes, Bandcamp, Amazon, or CD Baby. I thought I could simply provide a link to where the audio is hosted, and it would be submitted for review. “No pre-requisites.” is what this very blog post states. I call bullshit.

    • @Jacob In order to submit, you need two links- one purchase link where we can buy it and one streaming link. The purchase link must be from iTunes, Bandcamp, Amazon or CD Baby. Email our Listener Advocates with any remaining questions. -Alyssa

  4. “The Jason James Band” has a submission. They provide great music and deserve your attention.
    Thanks for all you do.

  5. Nifty and all, but does it accept artists who use Creative Commons and don’t sell their music on the services listed on page 2 of the submission form?

  6. I just want to thank pandora for the opportunity to submit my material it’s my first time submitting my work to someone who can change not only my life but help uplift my potential and career no matter of the submission decision I’m truly blessed
    -Blake R McAffee “Scripture”

  7. its been like two weeks and my submission still has not been reviewed, how long is the estimated time to get it on pandora, i understand there is probably a lot of music coming in, but an estimated time would be nice

  8. I wish there were a genre for Chill out music. we are better suited there. R&B is very n arrowing. What is sade? r&b? then she is then thrown in with usher. Smooth Jazz? then she’s thrown in with George benson. Its just groove music. Chill out. art of noise “moments in love” would be an example. Or Simply red. Perhaps “contemporary soul” should be a genre. So luther vandross isnt placed in with Jazmyne sulluvin. What people would call “grown folks music”. So the latest from Chaka khan, or Al green, or Stevie, would go with Sade, Luther And Anita baker, and Khan Flo Mah.

  9. I read that we are NOT to contact Pandora after submitting our music, however, it has been two months and it has not gone to “review” yet. Should I be concerned or is this the normal wait time?

  10. I wish the best to all independent artist submitting and congratulations to those that have been accepted. Currently I have been approved by Pandora and waiting for my station to go live. I want to thank the Pandora team for the opportunity to reach new listeners and I plan to keep releasing new music and growing my supportive fan base. Until I’m live on Pandora, I can be found on every other streaming service and social network @DonteeWeaver. Feel free to listen often and connect with me. –Dontee Weaver via

      • My song “Heart At War” was approved today! Now I’m just awaiting for it to go live. It is aavailable on YouTube and iTunes. Check it out! I happen to get a nice guy who didn’t mind me contacting him. It took my song about 6months to get approved. I submitted in April and it was exactly approved today. Good luck to EVERYONE! Follow me on IG and Twitter @ Destini_Music..

  11. my track has been submitted. it has been a little over a month now and i haven’t received any emails. how longs does this process usually take?

  12. hi My name is kentaya , i have been trying to get noticed for almost 2 years now and i would love it if you played my songs on Pandora. i have 3 good songs of mine and i would be the most thankfullest perons on earth. can you please just listen to them ?


    • Seriously? Out of all the amazing talent out there, with the true hip hop and skill floating everywhere you let these jokers swear up a storm and be affiliated with Pandora???

      and with every other genre you picked to feature this boring, unoriginal, beat machine, lack of vocab characters. Prioritize guys! C’mon, you’re from the Bay, use that knowledge

  13. I’m really having a little trouble on getting my music heard . Would like to have it heard from the masses. My website gives further details about me and my music. I’m open to other options

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