One of the admirable things about traditional radio is that it is truly ubiquitous – from kitchens and bedside tables to automobiles and coffee shops, wherever you go, radio is there. As Pandora works to fulfill its mission to completely reinvent radio, we too must seamlessly deliver Pandora to every possible listening environment.
One particularly important venue is the living room. As consumers embraced flat screen TV’s and home theater speakers, the center of gravity for music in the home shifted from the family stereo to the television. Pandora connected with this trend early and to date more than 10 million listeners have enjoyed Pandora on their internet-connected television.
Today we’re excited to announce the next generation of Pandora for the living room: tv.pandora.com. This is an entirely new experience designed from the ground up for your television and remote control. This new initiative is standards-based and embraces next generation TV, game console, and set top box architectures that support open web standards. Today tv.pandora.com runs perfectly from the browser in your existing XBox 360, and the system will spread to other environments as more vendors bring standards-compliant TV’s and set top boxes to market in the coming months. It’s also a completely new approach which will allow us to evolve the “10 foot” experience of Pandora with greater flexibility and speed than ever before.
We’re still in the early stages of a transition to a world where all of the devices we interact with throughout the day – our TV’s, our stereos, our refrigerators, our cars, our watches, our eyeglasses — are all connected to the internet. This then begs the questions: how will developers create applications for this incredibly diverse set of devices? We think the answer can be web standards. The world doesn’t need more proprietary platforms fragmenting the innovative efforts of developers everywhere. The PC world was transformed by the emergence of the standards-based web twenty years ago, and we think the same solution will serve to unify the coming “Internet of things.” tv.pandora.com, and the new platform from which it was built, is our first step to lead the industry down this path. We hope you enjoy it; let us know what you think in the comments below.