Austin’s favorite music/tech conference, SXSW is once again upon us. And by upon us, we mean OH MY GAWD THE MUSIC STARTS TODAY!! Giddy up, y’all!
Last year, Pandora debuted the Pandora Discovery Den at the famous Austin venue, Antone’s. It was a huge hit, with tons of great artists and activities for all SXSW-goers to experience. But this year we are even more proud of what the Den has to offer.
The second annual Pandora Discovery Den will feature almost 50 artists over the course of four days on two stages, with three amazing sponsors bringing it all to life. This has been a labor of love for the Pandora Events team, who have been planning this awesome occasion ever since SXSW 2012 ended. Now, everything that has lived on their laptops up until now needs to be built and prepped so that the music can begin!
What helps these event-planning masters through this tough prep time? Mostly music (good thing they work at Pandora!), dancing and, of course, fanny packs (hands-free chic!).
We want to give you a rare, behind-the-scenes-look at the crazy people who took on this enormous task – how they prepared for SXSW, their favorite stations to work to and the key fanny-pack items they can’t leave the hotel without.
Name: Marta, Events Director
What’s in my Fanny-Pack? 100 SPF (anything below 80 is a waste for us Russians), Sunglasses, Pepto-Bismol (to calm my stomach after 4 days of BBQ) and Mifi (so I can have WiFi wherever SXSW takes me).
Name: Jenny, Senior Events Manager
What’s in my Fanny Pack? Chapstick, gum, bandaids, sunglasses, wristbands and cash for coffee and breakfast tacos.
Name: Cameron, Senior Events Manager
What’s in my Fanny Pack? iPhone, iPhone charger, lip gloss, run-of-show list, VIP list, bamboo earrings – at least two pair.
Name: Colleen, Events Coordinator
Discovery Den day I’m most excited for: Tuesday! I can’t think of a better way to kick of the Discovery Den than with some music to make me move (I do have one or two embarrassingly fantastic moves). I’m most excited for Gold Fields, Guards, TOKiMONSTA and St. Lucia!
What’s in my Fanny Pack? Portable Allen wrench set, VIP list, Sharpie, Sunscreen and all kinds of cubes to charge phones withArthur the Good Luck Dinosaur (my little secret!).
See you in Austin!
-Pandora Events Team